Brand Tone

Passionate & Enthusiastic, Educational & Informative, Community-Focused & Connected, Trustworthy & Transparent, Down-to-Earth & Approachable

Brand Values

• •Sustainability
• •Traceability & Transparency
• •Freshness & Quality
• •Supporting Local Economy
• •Community & Education
• •Ethical Sourcing

Best Practices

• •Always Prioritize Transparency: In every piece of copy, whether it's a product description or a social media post, provide details about the sourcing, the fishermen/farmers, and the journey of the food. This reinforces trust and aligns with your core values.
• •Educate and Inform, Don't Just Sell: Use your copy as an opportunity to share knowledge about sustainable fishing, seasonal eating, different fish species, and the local food ecosystem. This positions Ocean2Table as an authority and a valuable resource.
• •Highlight the "Local" and "Community" Angles: Emphasize the connection to Santa Cruz and the broader California coastal community. Share stories of the people behind the products to foster a sense of connection and support for the local economy.
• •Speak with Passion and Enthusiasm: Let your love for fresh, high-quality, sustainable food shine through in your language. Use evocative words to describe the taste and experience of your products.
• •Maintain an Approachable and Friendly Voice: While knowledgeable, avoid overly technical jargon. Keep the language clear, inviting, and relatable to a broad audience interested in good food and ethical sourcing.

Social Perception

Ocean2Table is generally perceived as a reputable and trusted source for high-quality, fresh, and sustainable seafood and local produce. Customers and community members value their commitment to transparency, traceability, and supporting local fishermen. They are seen as a convenient way to access fresh, seasonal food directly from the source. The educational aspect of their service, informing consumers about different species and sustainable practices, is appreciated. News articles and mentions often praise their business model, especially their CSF approach and their dedication to ethical practices. They are recognized for their adaptability, such as expanding their offerings and partnerships during the pandemic.

Copy Examples

• •Headline: "Taste the Monterey Bay Difference: Fresh Today, On Your Table Tonight." Body: "Forget the mystery seafood. At Ocean2Table, we connect you directly with the local fishermen who proudly bring in today's freshest, most sustainable catch. Know your fisherman, know your food. #FreshLocalTraceable"
• •Headline: "More Than Just Fish: It's a Commitment to Our Coast." Body: "Every order from Ocean2Table supports Santa Cruz fishermen, sustainable practices, and a healthier ocean. We're passionate about bringing you the best our waters offer, responsibly. Learn about this week's sustainable catch! [Link] #SupportLocalSeafood #SustainableChoice"
• •Headline: "Ever Wondered Where Your Halibut Comes From? We'll Tell You." Body: "Transparency isn't just a buzzword for us; it's our promise. From the boat to your door in a day, we provide all the details – who caught it, how, and when. Experience truly traceable seafood. #KnowYourSource #OceanToPlate"
• •Headline: "Seasonal Eating, Straight from the Sea (and Farm!)." Body: "Discover the vibrant flavors of the season with our curated selection of wild-caught fish, organic local produce, and foraged delights. Our 'Fish Alerts' let you know what's just landed – sign up and never miss out! #SeasonalSeafood #CommunitySupportedFishery"
• •Headline: "Join Our Food Community: Fresh Fish, Happy Fishermen, Healthy Planet." Body: "Ocean2Table is a community of food lovers, dedicated fishermen, and sustainable farmers. We're changing the food system, one delicious delivery at a time. Ready to be a part of it? #EatLocal #SantaCruzSeafood"