Brand Tone

Passionate, Authentic, Knowledgeable, Community-Focused, Friendly

Brand Values

• •Passion for Skateboarding
• •Authenticity
• •Community Support
• •Customer Service & Expertise
• •Quality & Range
• •Inclusivity
• •Supporting Australian Skateboarding

Best Practices

• •Speak Skater to Skater: Use authentic skate terminology naturally, but avoid alienating beginners. The language should feel like it's coming from someone who genuinely understands and participates in the culture.
• •Prioritize Passion & Enthusiasm: Let the love for skateboarding shine through. Use energetic and positive language when talking about products, events, or the act of skateboarding itself.
• •Be Genuinely Helpful & Informative: Back up claims with real knowledge. Offer advice, tips, and insights that are valuable to skaters of all levels. Avoid overly salesy language; focus on how the product/service benefits the skater.
• •Foster Community & Inclusivity: Frame communications in a way that makes everyone feel welcome, from the grom starting out to the veteran skater. Highlight community involvement and support for the local scene.
• •Maintain a Consistent "Core" Identity: While adapting slightly for different platforms (e.g., more playful on TikTok), ensure the underlying message of being a genuine, skater-owned shop dedicated to the sport remains clear. Avoid trends or jargon that feel inauthentic to this core identity.

Social Perception

OCD Skate Shop is generally perceived very positively by customers and the wider skateboarding community in Australia. It's often recommended as a go-to store, both online and physical. Known for genuine products, good service, knowledgeable & passionate staff and fast shipping. Seen as more than just a shop, but a part of the skateboarding community with an extensive product range.

Copy Examples

• •Instagram Post (New Product Arrival): Fresh drop just hit the shelves and online! 🔥 The new [Brand Name] decks are looking seriously sick. Built tough, super responsive – everything you need to nail that new trick. Whether you're a seasoned shredder or just finding your feet, we've got the gear and the know-how to get you rolling right. Swing by the shop or tap the link in bio. Let's keep the stoke alive! #OCDSkateShop #RealSkateboarding #AussieSkateScene #[BrandName] #NewGearDay
• •Website Banner (Promoting a Sale): Score Your Setup! 🛹 OCD's Mid-Season Rollout is ON! Killer deals on decks, wheels, and your favourite threads. We're run by skaters, for skaters – so you know we only stock the good stuff. Gear up and get out there! Shop the sale now. [Link]
• •TikTok Video Caption (Skate Tip/Beginner Advice): New to the game? 🤔 Don't sweat the setup! Our main man Ian's here to break down choosing your first complete. It's all about comfort and quality that'll last. Got questions? Drop 'em below or slide into our DMs! We're here to help you start your skate journey. 🤘 #OCDSkateShop #SkateTips #BeginnerSkateboard #SkateAustralia #FYPskate
• •Facebook Post (Community Event Promotion): MARK YOUR CALENDARS! 🗓️ Our annual 'No Comply' Art & Skate Jam is back! Join us on [Date] for a massive day of local art, live skating, tunes, and good vibes – all for a great cause. OCD is all about community, and this is our way of giving back and celebrating the culture we love. More details and artist lineup dropping soon. Tag your crew! #OCDSkateCommunity #SupportLocalSkate #MelbourneEvents #SkateArt #[EventName]
• •Email Newsletter Snippet (Highlighting Expertise): Hey [Customer Name], Still wondering about the difference between 7-ply and impact construction? Or which wheel durometer is best for cruising the Mordialloc streets? At OCD, we live and breathe this stuff. Our team's got decades of skate experience combined, and we're always stoked to share that knowledge. Don't just buy a board, understand it. Check out our latest blog post on [Topic] or reply to this email with your questions – we're here for ya! Ride on, The OCD Crew.