Brand Tone

knowledgeable, performance-oriented, and direct

Brand Values

• •Expertise and Performance
• •Customer Focus
• •Quality and Reliability
• •Community Engagement

Best Practices

• •Focus on Performance and Results: Use strong verbs and specific details about horsepower gains, improved fuel economy, or enhanced durability.
• •Speak the Language of Diesel Enthusiasts: Utilize industry-standard terminology correctly and confidently, showing you understand their needs and passion. (e.g., "VGT Turbos," "CP3 Pump Conversions," "SOTF switches").
• •Be Direct and Solution-Oriented: Clearly state what the product or service does and how it solves a customer's problem or helps them achieve their performance goals.
• •Showcase Expertise: Briefly mention years of experience, specialized knowledge (e.g., specific engine types), or advanced techniques to build credibility.
• •Maintain a Professional Yet Approachable Demeanor: While the tone is expert-driven, ensure the language is accessible and customer service interactions (even in writing like email or chat) are helpful and clear. Avoid overly casual slang but don't be afraid to show passion for diesel performance.

Social Perception

knowledgeable and reliable shop for diesel performance parts and services

Copy Examples

• •Unleash the full potential of your Powerstroke. Our custom tuning delivers proven horsepower and torque gains you'll feel immediately. Shop tunes now.
• •Don't let a tired turbo hold your Duramax back. We stock high-performance turbochargers ready to breathe new life into your rig. Expert advice, fast shipping.
• •Cummins running rough? Our diagnostic experts pinpoint issues fast. From injectors to fuel pumps, get the right parts and service at OCDiesel. Book your service today.
• •Stop dreaming, start building. OCDiesel offers everything from EGR upgrades to complete engine builds. Your high-performance diesel project starts here.
• •Tired of hack jobs? Trust the pros at OCDiesel for quality diesel repairs and performance upgrades that last. We get it right the first time.