Tono de Marca

A blend of passionate expertise and approachable friendliness. It is meticulous, confident, friendly, and down-to-earth.

Valores de Marca

• •Uncompromising Quality
• •Craftsmanship & Tradition
• •Purity & Natural Ingredients
• •Passion & Community
• •Australian Identity

Mejores Prácticas

• •Lead with Passion, Justify with Process: Start with emotive, passion-focused words ("obsession," "love," "dream") but always back them up with tangible details about the quality process (MSA-grade beef, 24-hour marinade, charcoal filtration). This balances the friendly tone with expert credibility.
• •Use "We" and "Our": Consistently use first-person plural pronouns to reinforce the small, tight-knit team and family business identity. It makes the brand feel more personal and less corporate.
• •Embrace Confident, Not Arrogant, Language: Use strong, confident statements like "Australia's Premium" and "world class," but temper them with the story of hard work and passion. This ensures the brand sounds proud, not boastful.
• •Keep it Real and Relatable: Continue to share the "behind-the-scenes" story and engage directly and casually with customers on social media. This maintains the approachable, down-to-earth side of the brand personality.
• •Let Customer Voices Reinforce the Message: Actively collect and feature customer testimonials that echo your brand values (quality, taste, being the "best"). Using their words is a powerful, authentic way to validate your own claims without having to say them yourself.

Percepción Social

The public and customer perception of OCD BEEF JERKY is overwhelmingly positive, aligning with its projected values. It is perceived as high-quality, flavorful, authentic, trustworthy, and its product is considered addictive.

Ejemplos de Copy

• •This Isn't Snack Food. This is an Obsession. We spent over a decade perfecting our craft, all for this moment. Prime Australian topside beef, marinated for 24 hours in all-natural ingredients, then air-dried over charcoal for unparalleled purity. This is jerky for those who can taste the difference. This is OCD. Discover Your New Obsession.
• •The difference is in the details. Every slice is part of a six-stage process, from the MSA-grade Aussie beef we select to the moment we seal the bag. No shortcuts. No compromises. Just pure, handcrafted quality. That's the OCD promise. #HandcraftedJerky #PerthMade #BeefJerky #ArtisanFood
• •Real Beef. Real Flavour. Nothing Else. We believe the best jerky needs nothing to hide behind. That's why you'll never find artificial preservatives, colours, or flavour enhancers in our bags. Just the finest Australian beef and natural herbs and spices. Taste the Purity.
• •Fueling Your Weekend Adventures! From a Freo beach trip to a hike in the Hills, where are you taking your OCD Jerky this weekend? We love seeing our jerky out in the wild! Tag us in your photos for a chance to be featured. #OCDAdventures #AussieMade #SupportLocalWA Share Your Story!
• •Handle with Extreme Caution. You've been warned. Our XX HOT CHILLI is not for the faint of heart. We've packed an obsessive amount of heat into every bite, without sacrificing the rich, beefy flavour you expect from us. This is the fiery pinnacle of our Obsessive Chilli Desire. Dare to Try?