Brand Tone

Rebellious, Artistic, Confident, Aspirational & Premium (Luxe), Community-Oriented & Inclusive

Brand Values

• •Individuality & Self-Expression
• •Artistic Integrity
• •Quality & Craftsmanship
• •Rebellion & Non-conformity
• •Empowerment
• •Ethical Considerations

Best Practices

• •Create a "Voice & Tone" Guide: Document the key characteristics of the Occupo Gloria voice (e.g., rebellious, artistic, confident, defiant, sophisticated yet edgy). Include "we are/we are not" statements (e.g., "We are defiant, we are not aggressive"; "We are artistic, we are not pretentious"). This serves as a reference for anyone creating content.
• •Develop a Core Messaging Vocabulary: Identify a list of powerful keywords and phrases that resonate with the brand's values and tone (e.g., "rebellion," "mundane," "individuality," "self-expression," "art," "glory," "chaos," "define," "luxe," "statement," "uprising"). Encourage their consistent use.
• •Speak Directly to Your Audience's Aspirations: Frame copy around the customer's desire for self-expression, individuality, and standing out. Use language that empowers them and positions the brand as a facilitator of their unique identity.
• •Infuse Storytelling from Inspirations: Weave in subtle references to the brand's inspirations (punk rock, mythology, street art) within product descriptions and social media content to add depth and reinforce the artistic and rebellious identity.
• •Review and Refine Regularly: Periodically audit all brand communications (website copy, social media posts, ad campaigns) to ensure consistency with the defined tone. Get feedback from different team members to catch deviations.

Social Perception

Positive, Niche & Emerging, Streetwear Savvy, Design-Focused

Copy Examples

• •Headline: Don't Just Exist. Occupy Your Glory. Body: Tired of blending in? Our latest collection is a canvas for your rebellion. Art-fueled designs, luxe feel. This isn't just clothing, it's your statement. Shop The Uprising.
• •Instagram Caption: They told you to follow the rules. We design the exceptions. The 'Heavenly Heist' collection is live – for those who write their own script. #OccupoGloria #ArtThatSpeaks #DefineYourGlory
• •Product Description (for a graphic tee): This isn't your average tee. It's a piece of the underground, woven with the spirit of punk and the poetry of the streets. Crafted from premium, ethically sourced cotton for a feel as bold as its message. Wear it loud.
• •Email Subject: Your Wardrobe Called. It's Bored. Email Body: Inject some chaos. Explore new arrivals from Occupo Gloria – where luxe meets rebellion and art finds its edge. Dare to be different.
• •Facebook Ad: Why whisper when you can roar? Occupo Gloria crafts luxury streetwear for the individual, the artist, the revolutionary. Ethically made, boldly designed. Find your voice. Wear your glory. [Shop Now]