Brand Tone

Fashion-conscious and Stylish, Quality-oriented, Customer-focused and Value-driven, Heritage-proud, Approachable and Reassuring

Brand Values

• •Fashion and Style
• •Quality
• •Customer Satisfaction
• •Value
• •Heritage and Expertise

Best Practices

• •Emphasize Style and Fashion: Consistently use words like "stylish," "fashionable," "chic," "modern," "trendy," and "designer-inspired" to reinforce the brand's commitment to aesthetics.
• •Highlight Quality and Craftsmanship: Refer to "quality materials," "A-class lenses," "durable construction," "meticulous craftsmanship," and the brand's "heritage" to build trust in the product's make.
• •Communicate Value Clearly: Stress the affordability and the "great value" offered, often by contrasting the stylish designs and quality with accessible pricing. Mention included accessories as part of this value.
• •Maintain an Approachable and Confident Voice: Use language that is positive, reassuring, and focused on the customer's experience (e.g., "enjoy comfortable vision," "look sharp and see sharper," "your perfect pair awaits").
• •Tell the Heritage Story (Subtly but Consistently): Weave in mentions of the 1875 founding or the founder's background in fine craftsmanship where appropriate to add a layer of distinction and implied expertise, without overdoing it.

Social Perception

Generally Positive for Style and Value, Seen as a Good Alternative to More Expensive Brands, Some Concerns about Durability and Lens Consistency, Appreciation for Accessories, "Italian Design" as a Selling Point

Copy Examples

• •Headline: See the World in Style. Experience OCCI CHIARI. Body: Don't just read, make a statement. OCCI CHIARI combines timeless craftsmanship, inspired by our 1875 heritage, with modern designs. Discover reading glasses that are as fashionable as they are functional, offering crystal-clear vision and exceptional comfort without the luxury price tag. Your perfect pair awaits.
• •Headline: Quality You Can See, Style You'll Love. Body: At OCCI CHIARI, we believe clear vision and high fashion go hand-in-hand. Our meticulously crafted reading glasses feature A-class lenses and durable frames, ensuring you look sharp and see sharper. Experience the OCCI CHIARI difference – where heritage meets contemporary style.
• •Headline: Elevate Your Everyday: Fashion-Forward Reading Glasses. Body: Why settle for ordinary? OCCI CHIARI offers a curated collection of reading glasses designed for the modern individual. From chic cat-eyes to sophisticated oversized frames, find your signature look and enjoy comfortable, clear vision all day long. Plus, each pair comes with everything you need to keep them perfect.
• •Headline: The Art of Seeing Clearly. The Joy of Looking Good. Body: Inspired by a legacy of intricate jewelry design since 1875, OCCI CHIARI brings an eye for detail and a passion for quality to every pair of reading glasses. Enjoy lightweight comfort, stylish designs, and the confidence that comes with crystal-clear vision. Great style at a price that makes sense.
• •Headline: Uncompromising Style. Unexpected Value. OCCI CHIARI Readers. Body: Discover reading glasses that blend sophisticated Italian-inspired design with everyday practicality. OCCI CHIARI provides durable, comfortable, and remarkably clear eyewear, complete with thoughtful accessories. See beautifully, live stylishly.