Brand Tone

friendly, whimsical, charming, and community-oriented

Brand Values

• •Celebrating Every Little Occasion
• •Thoughtful Gifting & Connection
• •Curated & Unique Selection
• •Customer Happiness
• •Community Engagement & Giving Back
• •Supporting Independent Artists and Small Businesses
• •Creating a Positive Work Environment
• •Inclusivity and Kindness
• •Being Good Neighbors

Best Practices

• •Embrace Warmth and Enthusiasm: Use positive language, exclamation points where appropriate, and words that convey joy, charm, and delight. Think 'sweet,' 'lovely,' 'perfect,' 'joyful.'
• •Highlight Connection and Celebration: Frame products and messages around the idea of celebrating moments, connecting with loved ones, and finding the 'perfect' thoughtful gift.
• •Be Community-Focused and Inclusive: Regularly mention local ties, support for artisans, and the joy of being part of the neighborhood. Use welcoming language that appeals to everyone. Refer to their mission of love and kindness.
• •Keep it Playful and Whimsical (where appropriate): Don't be afraid to use slightly more imaginative or charming descriptions, especially for unique or quirky items. Let the personality of the products shine through the copy.
• •Stay Authentic and Personal: Share the story behind products or the shop when relevant. Use 'we' to foster a sense of a friendly team behind the brand. Maintain the approachable and genuine voice established by the owner.

Social Perception

Customers and the public generally perceive Occasionette as a beloved local gem and a go-to spot for unique, high-quality gifts and cards. It's seen as a woman-owned business that genuinely cares about its customers and community. The shops are described as charming, fun, and filled with creative items. The staff is often complimented for being helpful and friendly. Occasionette is recognized for its festive atmosphere, especially during the holidays, and for being a reliable source for thoughtful presents for any occasion. They are also seen as a business that supports local makers and contributes to the community.

Copy Examples

• •Instagram Post (New Product Arrival): 'Sparkle up your Tuesday! ✨ Our newest collection of handcrafted ceramics has just landed, and we can't stop swooning. Perfect for that little nook or a thoughtful 'just because' gift. Swing by and find your new favorite! #Occasionette #ShopLocal #NewArrivals #HandcraftedJoy #GiftIdeas'
• •Website Banner (Seasonal Promotion): 'Hello Sunshine & Sweet Gifts! ☀️ Celebrate every little moment this season with our curated collection of joyful finds. From picnic-perfect treats to charming cards, we’ve got your happy occasions covered. #SummerJoy #GiftHappy #OccasionetteFinds'
• •Email Newsletter Subject Line: 'Psst... A Little Something Special Just For You! (Plus, Upcoming Workshops!)' Body Snippet: 'Hey, gift-giver! We believe every day is worth celebrating, and we've got some fresh inspiration to help you do just that. Plus, get ready to unleash your inner creative with our upcoming [Workshop Name] – more details inside! #CelebrateEveryDay #CreativeCommunity #Occasionette'
• •In-Store Signage (Highlighting a Local Artisan): 'Meet the Maker! 🌿 These beautiful [Product Type, e.g., linen tea towels] are lovingly crafted by [Artisan Name], right here in Philly! Supporting local talent never looked so good. #PhillyMade #SupportSmall #ArtisanGifts #OccasionetteLoves'
• •Facebook Ad (General Brand Awareness): 'Looking for that perfect something? From heartfelt cards to unique treasures that'll make them smile, Occasionette is your happy place for gifting. We’re passionate about finding those special items that help you celebrate life's little (and big!) moments. Come say hi! [Link to website] #GiftShop #PhillyGifts #CollingswoodNJ #ChestnutHillPA #ThoughtfulGifting'