Brand Tone

Helpful and Supportive, Knowledgeable and Authoritative, Friendly and Approachable, Value-Driven, Enthusiastic and Passionate, Trustworthy and Reliable, Irish and Community-Focused

Brand Values

• •Customer Health & Transition: A core value is supporting adult smokers in transitioning to a potentially healthier alternative.
• •Quality Products: Commitment to providing high-quality vaping products and exclusive brands.
• •Affordability & Value: Ensuring products are accessible through competitive pricing and deals.
• •Expertise & Education: Providing customers with knowledge and guidance to make informed choices.
• •Integrity & Honesty: Operating with fairness and transparency.
• •Local Commitment: Being an Irish-owned and operated business serving the local and national community.
• •Innovation & Trend Awareness: Staying current with industry developments.

Best Practices

• •Prioritize the "Helping Smokers Switch" Narrative: Frame vaping as a positive alternative for adult smokers. This reinforces the core mission and responsible positioning.
• •Emphasize Irish Identity and Expertise: Consistently mention "Irish owned," "family-run," and highlight the team's knowledge. This builds trust and local connection.
• •Speak Directly and Clearly to the Customer: Use "you" and "we" to create a conversational, friendly, and supportive tone. Avoid overly technical jargon unless explaining it clearly.
• •Highlight Value and Quality Transparently: Clearly communicate deals, multi-buy offers, price matches, and the quality of products. This reinforces honesty and customer benefit.
• •Be Enthusiastic but Responsible: Share passion for products and the vaping experience while always maintaining a responsible stance, especially regarding age restrictions and promoting vaping for adult smokers only.

Social Perception

Customers likely perceive OB Vape as a knowledgeable, reliable, and customer-focused Irish vape shop that offers good value and support, especially for those trying to quit smoking. The family-run aspect and personal touch from the owner likely enhance trust and loyalty.

Copy Examples

• •Headline: Make the Switch, Breathe Easier. Body: Thinking of quitting cigarettes? OB Vape is your trusted Irish partner on the journey to a smoke-free you. Our friendly experts are here with quality vapes and the support you need. Start today!
• •Headline: Real Irish Value, Top Vape Flavours. Body: Get your favourite e-liquids and the latest vape kits without breaking the bank! OB Vape, a family-run Irish shop, brings you premium quality at unbeatable prices. Fast delivery nationwide.
• •Headline: Expert Picks for the Perfect Puff. Body: Not sure which vape is right for you? Explore our staff-picked favourites and helpful guides at OB Vape. We’re passionate about matching you with the best gear for an amazing vaping experience.
• •Headline: Your Local Vape Experts in Drogheda & Online. Body: OB Vape is proud to be your Irish-owned source for everything vaping! From our exclusive OB E-Liquids to the biggest international brands, find it all with expert advice and a smile.
• •Headline: Stay Ahead with OB Vape's Latest Arrivals! Body: Discover the newest innovations in vaping at OB Vape! We're always updating our selection to bring you cutting-edge technology and the freshest flavours, all backed by our price match guarantee.