Brand Tone

Passionate, Enthusiastic, Community-Focused, Collaborative, Quality-Conscious, Innovative, Artistic, Expressive, Approachable, Engaging

Brand Values

• •Art & Creativity
• •Quality & Performance
• •Community Empowerment
• •Exploration & Sharing
• •Innovation

Best Practices

• •Embrace the Passion: Always write with genuine enthusiasm for fingerboarding. Use active, exciting language that reflects the energy of the sport.
• •Highlight Art & Collaboration: Consistently feature the artistic aspect of the brand. Mention artist collaborations, unique designs, and encourage user creativity.
• •Focus on Quality and Innovation: When describing products, use specific terms that convey precision, durability, and advanced design (e.g., "meticulously measured," "robust materials," "ABEC-9 bearings").
• •Foster Community Spirit: Use inclusive language. Encourage sharing, interaction, and highlight how the brand supports the fingerboarding scene.
• •Maintain an Approachable and Authentic Voice: Whether it's a product description or a social media post, keep the tone friendly, genuine, and relatable to fingerboard enthusiasts of all levels.

Social Perception

Positive for Product Quality & Design, Good Value for Money, Responsive Customer Service (Generally), Emerging Brand Awareness, Address Shipping Concerns, Acknowledge Mixed Feelings on Specific Components.

Copy Examples

• •Headline: Unleash Your Artistry. Ride with Obsiusfb. Body: More than just a fingerboard. It's a canvas for your creativity and a high-performance machine for your passion. Discover decks designed by artists, for artists. #Obsiusfb #FingerboardArt #RideWithPassion
• •Headline: Engineered for Flow. Built for the Community. Body: Our innovative Obsidian Trucks and premium ABEC-9 bearing wheels are crafted for precision and durability. Join a brand that gives back – we invest in fingerboarders and parks worldwide. #ObsiusfbCommunity #ProFingerboard #FingerboardInnovation
• •Headline: Your Next Level Setup Awaits. Body: From striking deck graphics to uniquely designed trucks, Obsiusfb delivers the quality and performance you demand. Explore our new collection and feel the difference. #ObsiusFingerboards #FingerboardSetup #QualityCrafted
• •Headline: Art. Exploration. Sharing. That's the Obsiusfb Way. Body: We're more than a brand; we're a movement. Collaborating with global artists and skaters to bring you unique fingerboards that inspire. What will you create? #ObsiusfbLife #FingerboardCulture #CreativeFlow
• •Headline: Don't Just Ride. Create. Innovate. Empower. Body: Obsiusfb is dedicated to pushing the boundaries of fingerboarding with high-performance gear and a commitment to artistic expression. Discover the difference quality and passion make. #Obsiusfb #Fingerboarding #SkateArt