Brand Tone

Passionate & Enthusiastic, Friendly & Approachable, Knowledgeable & Authentic, Modern & Trendy, Inclusive & Community-Focused

Brand Values

• •Passion for Automotive Culture
• •Community Building
• •Quality Products
• •Customer Satisfaction
• •Authenticity
• •Style & Modernity

Best Practices

• •Know Your Audience Inside Out: Always write with the car enthusiast in mind. Use language, references, and humor that resonate with their passion, knowledge, and specific interests (e.g., JDM, stance, motorsport). Understand what "being obsessed with cars" truly means to them.
• •Embrace the Passion: Let genuine enthusiasm for cars shine through in every piece of copy. Use energetic and evocative language that reflects the excitement and dedication of the car community.
• •Foster Community, Don't Just Sell: Frame messaging around shared identity and belonging. Encourage interaction, user-generated content, and make customers feel like part of the "Obsessed With Cars" family. Highlight the community aspect mentioned in the "About Us".
• •Stay Authentic and Knowledgeable: Ensure copy is accurate and reflects a genuine understanding of car culture. Avoid generic marketing speak; instead, talk like a fellow enthusiast who attends the same events and appreciates the same details.
• •Be Consistent Across All Channels: Whether it's a tweet, an Instagram caption, a product description, or an email newsletter, the core tone (passionate, friendly, enthusiastic, community-focused) should remain consistent. Create a simple brand voice guide if needed to help all content creators stay aligned.

Social Perception

Positive Customer Perception, Engaged Community, Niche Appeal, Limited Mainstream Visibility (as a brand)

Copy Examples

• •Instagram Post (New T-shirt Launch): Fuel your passion! 🔥 Our NEW JDM Legends tee just dropped. Crafted for enthusiasts, by enthusiasts. Premium quality, killer design – because your obsession deserves the best. Tap to shop & join the OWC family! #ObsessedWithCars #JDMlife #CarCulture #NewMerch #AutomotiveApparel
• •Facebook Ad (Targeting Event Attendees): Still buzzing from [Event Name]? Keep those high-octane vibes going with gear that speaks your language. From hoodies to keyrings, Obsessed With Cars has you covered. Show your passion. Wear your obsession. Shop the collection now! -> [Link] #CarCommunity #UKCarScene #[EventName] #ObsessedWthCars
• •Product Description (Hoodie): For the Driveway Dreamers & Midnight Modifiers. This isn't just a hoodie; it's a statement. Made with premium, cosy fabric, our [Product Name] hoodie is designed for those who live and breathe cars. Perfect for those chilly morning meets or late-night garage sessions. Get yours and wear your obsession with pride. #CarEnthusiast #HoodieSeason #AutomotiveCulture #BuiltNotBought
• •TikTok Video Caption (Showcasing customer wearing merch at a car meet): Squad goals! 😎 @[UserTag] reppin' their OWC gear hard at the weekend meet! Nothing beats seeing our community out in force. Tag us in your pics & vids to get featured! #ObsessedWithCars #CustomerFeature #CarMeetUK #AutomotiveCommunity #StreetStyle
• •Website Homepage Banner: More Than Apparel. It's A Passion. It's A Community. It's Obsessed With Cars. Welcome, fellow enthusiast. Dive into our latest collections and find gear that truly represents your automotive soul.