Brand Tone

Empowering, Confident, Trendy, Playful, Expressive, Approachable, Inclusive, Direct (in calls to action)

Brand Values

• •Empowerment
• •Self-Expression
• •Inclusivity
• •Trend-Consciousness
• •Community

Best Practices

• •Always Lead with Empowerment: Frame product descriptions, social media captions, and all communications around how the clothing will make the customer *feel* – confident, fabulous, powerful, and expressive.
• •Use Inclusive and Positive Language: Reinforce the message of celebrating every body and every style by using welcoming and affirming language. Avoid exclusionary terms or overly niche jargon unless it specifically aligns with a targeted campaign.
• •Stay Current with Trends (but remain authentic): Incorporate trendy slang or references where appropriate (especially on platforms like TikTok), but ensure it aligns with the overall brand voice and doesn't feel forced. The core message of empowerment and style should always underpin the trendiness.
• •Encourage Interaction and Community: Continue to foster a sense of community by asking questions, encouraging user-generated content (#ObsessedOverLuxe), and responding to comments in a way that is approachable and enthusiastic.
• •Develop a Voice Guide for Internal Use: Create a simple document outlining the key brand voice attributes (e.g., empowering, confident, playful, trendy, inclusive), keywords, and even words to avoid. This will help ensure consistency across all team members or agencies creating content.

Social Perception

Emerging Online Boutique, Trendy and Fashionable, Mixed Reviews on Trust/Satisfaction, Active Social Media Presence, Value Proposition

Copy Examples

• •Instagram Post (New Dress Collection): Stop scrolling, start slaying. 🔥 Our new dress collection just dropped, designed to make you feel like the main character you are. Confidence looks gorgeous on you. Tap to shop & #ObsessedOverLuxe your look!
• •Email Subject Line (Weekend Promo): Your weekend just got more fabulous ✨ Unlock [Discount]% Off! Email Body Snippet: Hey Luxe Babe! Ready to turn heads? Treat yourself to that outfit you've been dreaming of. Because fashion is an attitude, and yours deserves the best. Shop now and own your style!
• •TikTok Video Caption (User-Generated Content Feature): OMG, @[UserHandle] you are absolutely OWNING this look! 😍 We're obsessed! Want a chance to be featured? Show us how you rock your #ObsessedOverLuxe fits! #StyleInspo #FashionGoals #ConfidentWomen
• •Website Banner (About Empowerment): Fashion That Empowers. Style That Expresses. YOU, Unstoppable. Discover looks that celebrate your unique fabulousness at Obsessed Over Luxe.
• •Facebook Ad (Targeting young women interested in trends): Tired of the same old? 🙄 Step into your power with Obsessed Over Luxe. We bring you the hottest trends that let your true self shine. From statement pieces to everyday glam, find your next obsession. Shop the drop – link in bio! 💖