Brand Tone

Motivational & Empowering, Passionate & Dedicated, Community-Focused, Quality-Conscious & Stylish, Energetic & Bold (especially on TikTok)

Brand Values

• •Quality
• •Empowerment & Confidence
• •Community
• •Passion for Fitness & Self-Improvement
• •Comfort & Style
• •Determination & Motivation
• •Self-Expression

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your tone (e.g., motivational, empowering, passionate, community-focused), including approved vocabulary, "do's and don'ts," and examples. Share this with everyone who creates content.
• •Always Lead with Value and Empowerment: Frame product benefits around how they help the customer feel more confident, achieve their goals, and become part of a supportive community, rather than just listing features.
• •Incorporate "Obsessed" and "Dedication" Themes Naturally: Weave in the brand name and its associated concepts of passion, dedication, and hard work into storytelling and calls to action, reinforcing the core identity.
• •Use Engaging and Action-Oriented Language: Employ strong verbs, rhetorical questions, and encouraging statements to motivate and connect with the audience (e.g., "Unleash your...", "What are you conquering?", "Crush PBs").
• •Maintain Authenticity and Relatability: While motivational, ensure the tone remains grounded and relatable. Sharing user-generated content and highlighting the "family-owned" aspect can help foster a genuine connection with the audience.

Social Perception

Positive Customer Feedback, Recognized for Quality and Style, Supportive of Fitness Community, Engaged Audience on Social Media, Seen as an Australian Brand

Copy Examples

• •Instagram Post (Product Focused): Unleash your power. Our new Sculpt Seamless Leggings are engineered for your toughest workouts and designed to make you feel unstoppable. Buttery soft, squat-proof, and ready to move with you. What are you conquering today? #ObsessedGymwear #PowerWithin #FitnessJourney #GymStyle #AustralianMade
• •Facebook Ad (Community Focused): More than just gymwear, we're a community. Join the Obsessed family and find your tribe of dedicated fitness lovers. Share your journey, inspire others, and get motivated with apparel that supports every move. Shop now and feel the difference! #ObsessedCommunity #FitFamAustralia #Motivation #GymLife #SupportEachOther
• •TikTok Video Caption (Energetic & Motivational): Level up your look AND your workout! 🔥 New drops just landed that are as obsessed with performance as you are. Get ready to turn heads and crush PBs. Tap the link in bio to shop! #ObsessedGymwear #NewArrivals #GymTok #WorkoutGear #FeelTheObsession
• •Website Blog Post Title & Intro Snippet: Title: From Doubt to DOMINANCE: How the Right Gear Fuels Your Fitness Obsession Snippet: Ever felt that spark? That moment your mindset shifts and your fitness journey truly begins? We believe the right activewear isn't just about looking good – it's about feeling empowered, confident, and ready to push your limits. Let's dive into how quality, comfort, and style can ignite your inner beast...
• •Email Newsletter Subject & Snippet: Subject: It’s Time to Get Re-Obsessed With Your Goals 💪 Snippet: Hey [Customer Name], remember that fire you felt when you first started? Let's reignite it! Our latest collection is designed to make you feel confident and comfortable, so you can focus on smashing those goals. Discover pieces that work as hard as you do. #ObsessedGymwear #GoalGetter #FitnessMotivation