Brand Tone

Warm, passionate, inspiring, emotive, sensory, love-centric, poetic, subtle, and empowering.

Brand Values

• •Sustainability and Environmental Responsibility
• •Innovation
• •Human Connection and Care
• •Brazilian Heritage

Best Practices

• •Lead with Love and Passion: Frame all communication around the core concept of 'love.' Whether it's love for the planet, for others, or for oneself, this theme should be the emotional anchor of the copy.
• •Use Sensory and Evocative Language: Describe not just the product, but the feeling it creates. Use words that evoke scent, touch, and emotion to transport the customer.
• •Weave in the Brazilian Heritage: Reference Brazil's natural beauty and rich ingredients. This reinforces the brand's authenticity and provides a unique selling proposition.
• •Highlight Ethical Commitments Authentically: Don't just state that products are 'cruelty-free.' Tell the story behind it mention the foundation, the innovative testing methods, and the commitment to a vegan future. This builds trust and resonates with conscious consumers.
• •Empower Through Storytelling: Create narratives that connect with people's lives. Use campaigns and social media content to tell stories about connection, self-discovery, and empowerment, making the brand a part of the customer's own story.

Social Perception

Widely perceived as Brazil's most beloved beauty brand; high-quality, accessible with a touch of luxury. Strong customer loyalty and nostalgia for iconic fragrances. Globally, seen positively for ethical commitments (cruelty-free, sustainability) and willingness to address social issues. Offers good value and unique products within its price range, though some fragrances might be perceived as synthetic by enthusiasts.

Copy Examples

• •Wrap your skin in a touch of pure love. Our Lily Satin Body Cream melts into your skin, leaving it as soft as a petal and delicately scented with the elegant, handcrafted essence of the Stargazer Lily. It's more than moisture; it's a daily ritual of self-love, crafted with care for you and for the planet.
• •Legacy in a bottle. Malbec isn't just a fragrance; it's an art form. Crafted with the same passion and patience as the world's finest wines, each note tells a story of sophistication and strength. What story will you tell? #OBoticario #Malbec #ArtOfPerfumery
• •A Love Note from Brazil: Discover Your New Favorite Scent
• •Beauty That Cares. Discover our collection of vegan and cruelty-free products, made with love for you and respect for our planet. Shop Sustainably.
• •Escape to the heart of Brazil. The Nativa SPA Açaí Body Lotion invigorates your skin and soul with the vibrant energy of the Amazon. Feel the nourishing power of pure quinoa drops and embrace a moment of pure, joyful care. #NativaSPA #BrazilianBeauty #SelfCare