Brand Tone

Knowledgeable, Friendly, Community-Oriented, Professional, Traditional, Innovative

Brand Values

• •Expertise & Experience
• •Customer Service
• •Quality
• •Local & Community Commitment
• •Family Business Heritage
• •Passion for Sailing
• •Reliability & Trustworthiness

Best Practices

• •Emphasize Experience and Knowledge Subtly: Weave in references to their long history (e.g., "Trusted since 1966") or depth of knowledge without being boastful. Use phrases like "Our experienced team can guide you..."
• •Maintain a Friendly and Approachable Voice: Use welcoming language. Address the customer directly (e.g., "We're here to help you..."). Avoid overly technical jargon where simpler terms suffice, or explain them clearly. Reflect the "friendly, approachable and easy to work with" value.
• •Show, Don't Just Tell, Community Support: Instead of just saying "we support the community," mention specific sponsorships or involvements (e.g., "Proud supporters of the Akaroa Yacht Club series...").
• •Focus on Solutions and Customer Benefits: Highlight how their products and services help the customer achieve their sailing goals, ensure safety, or enhance their enjoyment on the water. Frame expertise as a benefit to the customer (e.g., "Our expertise means you get the right advice, first time.").
• •Be Authentic and Passionate: Let the genuine passion for sailing shine through. Use enthusiastic language where appropriate, especially when talking about the sport itself or new, exciting products. Ensure all claims about product quality and service are backed by their actual offerings.

Social Perception

Highly Regarded Experts, Go-To Place for Sailing Needs, Supportive of the Sailing Community, Friendly and Helpful, Reliable and Professional, Good Quality Products

Copy Examples

• •Headline: Chart Your Course with Confidence. 60 Years of Nautical Know-How. Body: Since 1966, Oborn's Nautical has been the trusted partner for Canterbury's sailors. From seasoned racers to weekend cruisers, our family brings generations of experience to every fitting, every piece of advice, and every custom solution. Drop by our Christchurch store – let's talk boats! Call to Action: Visit Us Today or Shop Online!
• •Headline: Your Local Experts, On Deck and Ready to Help. Body: At Oborn's Nautical, we're more than just a store; we're a passionate part of the sailing community. Need advice on the best gear for your next adventure or a complex rigging challenge? Our experienced team is here with friendly service and the right solutions. Call to Action: Get Expert Advice!
• •Headline: Gear Up for a Great Season! Top Brands, Trusted Service. Body: From Ronstan blocks to Musto wet weather gear, find everything you need for a safe and successful season on the water. We stock the best, because we sail too. Come in and see our range, or browse online at your convenience. Call to Action: Shop Our Latest Arrivals!
• •Headline: Supporting Canterbury Sailing, Wave After Wave. Body: Proudly sponsoring local yacht clubs and events like the Oborn's Nautical South Island Traveller Series. We believe in giving back to the community that shares our passion for the sea. For all your sailing needs, choose the team that's invested in your journey. Call to Action: Learn More About Our Community Involvement.
• •Headline: From Mast to Keel, We've Got You Covered. Body: Whether it's a custom boat fitting, a new mast, or expert rigging services, Oborn's Nautical offers comprehensive solutions. Our on-site workshop and experienced team ensure quality workmanship and the best results for your vessel. Call to Action: Request a Workshop Quote!