Brand Tone

Professional, Technical, and Authoritative

Brand Values

• •Expertise & Specialization
• •Quality & Reliability
• •Customer-Centric Solutions
• •Innovation
• •Integrity

Best Practices

• •Lead with Expertise: Always frame the communication from a position of authority and knowledge. Use precise, technical language where appropriate, but ensure the core benefit (e.g., safety, reliability, ease of use) is clear.
• •Focus on Solutions, Not Just Products: Instead of just listing product features, describe how they solve a specific problem for the boat owner or shipyard (e.g., "avoid dangerous accidents," "hit your fastest settings again and again").
• •Use High-Quality Visuals: The brand's premium positioning must be supported by professional photography and videography of clean installations and high-end vessels. The copy should complement these visuals.
• •Leverage Brand Partnerships: Regularly mention and tag partner brands like B&G, Simrad, and Mastervolt. This reinforces OBMG ’s status as a premier distributor and builds credibility by association.
• •Maintain a Professional and Direct Tone: Avoid overly casual language, slang, or humor. The tone should remain helpful, confident, and professional, ensuring that whether the audience is a project manager or a yacht owner, the brand is perceived as a serious and reliable expert.

Social Perception

Highly competent and reliable technical partner in the marine industry, seen as the go-to experts for complex marine electronics and electrical projects. Perceived as a premium, trustworthy supplier for high-quality equipment by individual boat owners.

Copy Examples

• •Clarity on the Horizon. Confidence at the Helm. Discover the new Simrad navigation suite, engineered for precision and installed by experts.
• •Transform your vessel from dockside to divine. Our latest custom lighting installation featuring OceanLED technology creates an unmistakable presence on the water. Swipe to see the glow-up. #MarineElectronics #YachtLife #OBMGHK #OceanLED
• •Your boat is a complex system. Your control shouldn't be. OBMG specializes in integrating world-class navigation, power, and audio into one seamless, intuitive interface. Experience total control.
• •Building Asia's finest yachts requires partners who deliver on their promises. OBMG provides comprehensive electrical and electronic solutions—from system design to supply and commissioning—ensuring your projects meet the highest standards of quality and reliability. Let's discuss your next build.
• •Power you can depend on when you're miles from shore. The Mastervolt Lithium-Ion series offers unmatched reliability and longevity for your critical systems. Don't just power your voyage; secure it. #MarinePower #Mastervolt #BuiltToLast