Brand Tone

Sophisticated & Artistic, Minimalist & Refined, Contemplative & Thoughtful, Quietly Confident

Brand Values

• •Artistic Integrity
• •Thoughtful Design
• •Materiality & Form
• •Craftsmanship
• •User Experience & Interaction
• •Timelessness & Durability

Best Practices

• •Develop a Core Lexicon: Identify and consistently use a set of keywords and descriptive terms that align with the brand's sophisticated, artistic, and minimalist identity (e.g., "sculptural," "contemplation," "materiality," "essence," "quietude," "form," "presence").
• •Prioritize "Show, Don't Just Tell": Instead of saying an object is "high-quality," describe the specific material, the visible craftsmanship, or the unique design detail that conveys this quality. Let the thoughtful details speak.
• •Maintain a Refined & Uncluttered Voice: Avoid slang, overly casual language, excessive jargon (unless clearly defined within a design context), or overly aggressive sales tactics. Keep sentences clear, concise, and elegant. The tone should feel as curated as the objects themselves.
• •Focus on the Experiential & Emotional: Connect the objects to the feelings they evoke or the experiences they enhance – contemplation, tranquility, a sense of wonder, or a deeper appreciation for beauty in everyday life.
• •Ensure Visual-Textual Harmony: The copy should always complement the minimalist and artistic imagery. The words should enhance the visual narrative, not detract from it or create a disconnect. The tone of the language must match the tone of the photography and overall aesthetic.

Social Perception

Positive but Niche, High-End & Exclusive, Intellectual & Cultured, Discovery Challenge

Copy Examples

• •Sculpted from a single block of Carrara marble, the Aura Vase is an exploration of stillness and presence. Its silent form invites contemplation, transforming any space into a haven of quietude. A dialogue between material and void.
• •Introducing 'Penumbra' – a collection that dwells in the subtle interplay of light and shadow. Each piece, a meditation on form, material, and the ephemeral moments they capture. Discover the collection where design meets introspection. #ObjectsInanimate #Design #Art #Craft #MinimalHome
• •At Objects Inanimate, we believe that the items we live with are more than mere possessions. They are quiet companions, shaping our daily rituals and perceptions. Our studio is dedicated to crafting these thoughtful presences, where art and function coalesce.
• •The Poetry of Material: New Arrivals at Objects Inanimate. This season, we delve deeper into the inherent beauty of raw materials. Explore new designs that celebrate the honesty of stone, the warmth of wood, and the subtle strength of metal. Objects designed not just to be seen, but to be experienced.
• •Beyond function, there is feeling. Objects Inanimate creates pieces that resonate with your space and spirit. Discover design that inspires contemplation and elevates the everyday. Explore our world of thoughtful objects. [Link to website]