Brand Tone

Sophisticated & Curated, Minimalist & Understated, Appreciative & Knowledgeable, Calm & Considered

Brand Values

• •Quality Craftsmanship
• •Timeless Design
• •Authenticity & Story
• •Curated Selection
• •Aesthetic Cohesion
• •Mindful Consumption

Best Practices

• •Emphasize "Why," Not Just "What": Instead of only describing a product's features, explain its design philosophy, the artisan's story, or how it enhances a space or ritual. This aligns with the value of authenticity and story.
• •Use Precise and Evocative Language: Opt for specific adjectives that convey quality and design intent (e.g., "tactile," "hand-thrown," "monolithic," "understated") rather than generic or overly enthusiastic terms.
• •Maintain Visual and Verbal Cohesion: Ensure the language used in captions, descriptions, and all communications mirrors the minimalist, sophisticated aesthetic of the product photography and website design.
• •Speak to a Discerning Audience: Assume your reader appreciates design, quality, and subtlety. Avoid jargon where unnecessary but don't shy away from terms that resonate with a design-aware customer. The tone should be respectful of their intelligence and taste.
• •Less is More: In line with the minimalist ethos, keep copy concise, clear, and impactful. Avoid clutter and unnecessary embellishment. Let the quality of the products and the carefully chosen words create the desired impression.

Social Perception

Niche, high-quality retailer for design enthusiasts; Aspirational yet Accessible; Trustworthy; Tasteful & Refined

Copy Examples

• •Sculpted by hand, this stoneware vase embodies a quiet elegance. Its subtle texture and organic form invite touch, making it a grounding presence in any considered space. A testament to enduring craftsmanship.
• •Introducing new arrivals: A curated selection of objects designed for mindful living. Discover pieces that blend functionality with timeless aesthetics. Explore the collection via the link in our bio.
• •At Object Number, we believe your environment shapes your experience. This week, we explore pieces that bring both beauty and intention to everyday rituals. Discover objects that tell a story.
• •Object Number: Curated design for a life of intention. Discover timeless objects, thoughtfully sourced.
• •We search for objects that resonate – pieces with integrity, born from skilled hands and thoughtful design. Object Number is more than a store; it's a collection of stories, waiting to become part of yours.