Brand Tone

Artistic & Expressive, Passionate & Conviction-Driven, Collaborative & Storytelling, Confident & Sophisticated, Approachable & Inspiring

Brand Values

• •Creativity & Artistic Expression
• •Craftsmanship & Quality
• •Sustainability & Local Production
• •Uniqueness & Individuality
• •Freedom & Boldness
• •Collaboration

Best Practices

• •Embrace Artistic Language: Use vivid, expressive, and sensory words that reflect the brand's artistic nature. Think vibrant, daring, soulful, texture, chroma, unleashed.
• •Highlight Heritage & Craftsmanship: Consistently weave in the narratives of French artisanship, local production, quality materials, and the story of the founder's vision. This builds authenticity and justifies the premium nature.
• •Speak with Conviction: Don't shy away from the brand's bold stance on design freedom and alternative consumption. Use confident and passionate language that reflects deeply held values.
• •Tell Stories, Don't Just Sell Products: Frame collections and pieces within their inspirational context (e.g., artistic movements, founder's journey, collaborative efforts). This adds depth and emotional connection.
• •Maintain an Inspired yet Sophisticated Voice: While creative and expressive, ensure the language remains polished and reflects the quality and design integrity of the products. Avoid overly casual or slang terms that might dilute the brand's sophisticated edge.

Social Perception

Artistic and Unique, High Quality and French-Made, Innovative, Niche and Designer-Oriented, Eco-Conscious (Potentially)

Copy Examples

• •Headline: Unleash Your Interior's Soul. Body: At Babel Brune, furniture is more than function. It's a canvas for your spirit. Discover daring designs, rich textures, and the vibrant spark of French artistry. Dare to be different. Dare to be you. Call to Action: Explore Collections
• •Headline: Art You Can Live In. Body: Inspired by 20th-century masters, crafted by local artisans. Babel Brune blends timeless aesthetics with sustainable practices to bring you pieces that tell a story – your story. Call to Action: Discover Our Craftsmanship
• •Headline: Beyond the Trend. Beyond Expectation. Body: We believe in conviction over conformity. Our eco-responsible furniture, made in France, is designed to be cherished for generations, not just seasons. Find freedom in design. Call to Action: Shop Sustainable Style
• •Headline: The Spark of Creation. The Heart of Your Home. Body: Rich textures, deep colors, and a resolutely free spirit. Babel Brune objects are born from artistic passion and meticulous French know-how, ready to ignite your space. Call to Action: Find Your Sparkle
• •Headline: Collaborate with Creativity. Body: From bespoke projects to our signature collections, Babel Brune is where artistic vision meets masterful execution. Let's create something extraordinary together, blending unique materials and inspired design. Call to Action: Discuss Your Project