Brand Tone

artistic, luxurious, empowering, unique, and ethical

Brand Values

• •Longevity & Quality
• •Artisanal Heritage & Collaboration
• •Positive Impact & Sustainability
• •Individuality & Self-Expression
• •Exclusivity & Anti-Fast Fashion

Best Practices

• •Emphasize Craftsmanship and Artistry: Use descriptive language that highlights the handmade nature, intricate details, and unique design of each piece. Words like "meticulously crafted," "artisanal," "masterpiece," and "hand-finished" reinforce this.
• •Highlight Ethical and Sustainable Practices: Consistently mention fair-wage partnerships, the use of eco-friendly or high-quality, lasting materials, and the brand's commitment to "anti-fast fashion" principles.
• •Focus on Empowerment and Individuality: Craft messages that speak to the wearer's desire for self-expression, uniqueness, and the transformative power of the accessories. Use words like "empower," "transform," "unique," "statement," and "one-of-a-kind."
• •Maintain a Luxurious and Exclusive Feel: While accessible in its message of empowerment, the language should reflect the high quality and artistic value of the products. Avoid overly casual slang or discount-focused terminology, in line with their "no sales or promotions" stance.
• •Tell the Story: Weave in elements of the founder's vision, the inspiration behind collections (like the "Metamorphosis Collection" drawing on insect geometry), and the cultural heritage of the artisanal techniques used. This adds depth and authenticity to the brand narrative.

Social Perception

Object & Dawn is perceived as a high-end, artistic, and ethical brand offering unique, statement pieces. Customers and media alike highlight the exceptional quality and craftsmanship. The association with major celebrities has further elevated its status to a "cult fashion accessory brand." The brand resonates with individuals seeking distinctive, meaningful, and responsibly made fashion items. They are seen as pioneers, daring to approach jewelry as bodily adornment and merging ancient crafts with modern vision.

Copy Examples

• •Object & Dawn: Adorn Yourself in Art. Discover handcrafted, modular pieces that transcend trends and tell your unique story. Ethically sourced, timelessly designed.
• •Unleash Your Inner Icon. Experience the transformative power of Object & Dawn. Luxury accessories, ethically crafted by master artisans for those who dare to be different.
• •Beyond Fast Fashion. Beyond Expectation. Object & Dawn creates wearable art with integrity. Invest in pieces as unique as you are, designed to last lifetimes.
• •The Art of Self-Expression. The Soul of Craftsmanship. Object & Dawn's customizable designs invite you to co-create your statement. Handcrafted. Heritage. You.
• •From Ancient Techniques to Modern Heirlooms. Object & Dawn champions sustainable luxury and artisanal traditions. Wear not just an accessory, but a legacy.