Brand Tone

Artisanal & Passionate, Authentic & Down-to-Earth, Quality-focused & Appreciative, Creative & Inspiring

Brand Values

• •Craftsmanship & Quality
• •American Made
• •Integrity & Sound Business Practices
• •Customer Focus
• •Durability & Timelessness
• •Artistic Expression

Best Practices

• •Emphasize Craftsmanship and Artistry: Always highlight the 'handmade' aspect, the skill of the artisans, and the detailed nature of the designs. Use words like 'crafted,' 'artisan,' 'meticulously made,' 'intricate'.
• •Showcase 'American Made' and Quality Materials: Regularly mention that products are made in the USA from domestically sourced, high-quality, and often eco-friendly materials.
• •Use Evocative and Sensory Language: Describe the feel of the leather, the beauty of the designs, and the inspiration the products can evoke. Words like 'rich,' 'supple,' 'gorgeous,' 'inspiring,' 'treasure' can be effective.
• •Maintain a Tone of Authenticity and Passion: Let the genuine care for the products and the craft shine through. Avoid overly corporate or slick language. Share the story and the people behind the brand when appropriate.
• •Focus on Durability and Timelessness: Position the products not as disposable items but as heirlooms or long-term companions that gain character with age. Use phrases like 'built to last,' 'lifetime,' 'heirloom quality.'

Social Perception

Highly Positive for Quality and Aesthetics, Durable and Long-Lasting, Valued as Gifts, Appreciation for 'Made in USA', Good Customer Service, Niche Appeal

Copy Examples

• •Headline: Hold a Piece of Art. Feel the Story Unfold. Body: At Oberon Design, we don’t just make leather goods; we craft legacies. Each journal, bag, and accessory is born from American-sourced leather and pewter, shaped by artisans who pour their passion into every detail. Own more than an object—own a treasure built to journey with you. Call to Action: Discover Your Heirloom.
• •Headline: Crafted by Hand, Cherished for a Lifetime. Body: Experience the enduring beauty of authentic American craftsmanship. Our leather and pewter creations are meticulously made in our California studio, designed to inspire your creativity and accompany your adventures for years to come. Call to Action: Explore Our Collections.
• •Headline: More Than a Notebook. It’s Where Your Ideas Take Flight. Body: Unleash your inner artist, writer, or dreamer with an Oberon Design journal. The rich feel of genuine leather, the intricate pewter details – every element is a call to create. Handcrafted with care in the USA, for a lifetime of inspiration. Call to Action: Find Your Muse.
• •Headline: Timeless Design, American Soul. Body: Since 1972, Oberon Design has been dedicated to the art of handcrafted excellence. We use domestically tanned leathers and eco-conscious practices to bring you unique pieces that are as thoughtfully made as they are beautiful. Support artisans, choose lasting quality. Call to Action: Shop American Handmade.
• •Headline: The Perfect Gift, For Them or For You. Body: Searching for something truly special? An Oberon Design creation is a gift of art, quality, and enduring style. From intricately embossed journals to beautifully cast pewter jewelry, give a handcrafted treasure that tells a story. Call to Action: Gift Artistry.