Brand Tone

Friendly Expertise: Approachable, Familial, Professional, Knowledgeable, Inspirational, and Modern.

Brand Values

• •Tradition and Legacy
• •Quality and Variety
• •Customer-Centric Service
• •Family-Friendliness
• •Value for Money

Best Practices

• •Lead with Expertise: Always emphasize the knowledge of your staff. Use phrases like "Our experts recommend," "Professionally fitted for you," and "Specialized advice" to reinforce your value proposition over competitors.
• •Tell the Family Story: Weave the brand's rich history and family values into your content. Posts about the company's legacy or introducing team members can build a strong emotional connection with the audience.
• •Leverage Customer Love: Regularly feature positive customer testimonials in your marketing. Create visually appealing graphics with quotes from happy customers to build social proof and trust.
• •Balance Trend with Timelessness: Showcase both the latest "must-have" trends and the classic, durable brands you offer. This dual approach appeals to a wider audience, from fashion-forward shoppers to those seeking long-lasting quality.
• •Use Welcoming, Community-Focused Language: Foster a sense of belonging. Use inclusive language like "Join the Oberhösel community," "We're here for you," and "Welcome to the family" to make customers feel like valued members of the brand.

Social Perception

A reliable, high-quality, and indispensable local institution, especially for children's shoes, offering a superior in-person experience compared to online shopping.

Copy Examples

• •From first steps to the perfect business shoe. For over 100 years, our family has been helping yours find the perfect fit. Discover shoes for every generation at Oberhösel.
• •Happy feet, happy kids! Our trained specialists ensure your child's first shoes offer the perfect support for healthy growth. We take the time to measure, fit, and find the perfect pair for their next big adventure.
• •The trend you’ve been waiting for is back. Ballerinas have returned, and we have the most elegant and comfortable styles of the season. Step into style, step into comfort. #BallerinaComeback
• •Wellness for your feet. Whether you're on your feet all day or need extra support, our collection of comfort shoes combines style with that walking-on-clouds feeling. Your feet will thank you.
• •More than a shoe store, we're a Mülheim tradition. Since 1910, Oberhösel Schuhe has been the trusted name for quality footwear and personal service. Become part of our community.