Brand Tone

Helpful and Informative, Empowering (DIY-focused), Confident and Knowledgeable, Customer-centric and Supportive, Value-driven

Brand Values

• •Ease of Use/Simplicity
• •Cost-Effectiveness
• •Customer Empowerment
• •Innovation/Engineering
• •Reliability and Quality
• •Support

Best Practices

• •Focus on Empowerment and Ease: Always highlight how OBDGenie makes it simple for the average car owner to take control of their vehicle's features. Use words like "easy," "simple," "unlock," "empower," "your way."
• •Emphasize Value (Time & Money Savings): Consistently remind the audience of the cost and time benefits compared to dealership alternatives.
• •Maintain a Helpful, Supportive Voice: Even when being confident about the product, ensure the tone is approachable and supportive. Mention accessible customer service.
• •Use Clear, Direct Language: Avoid overly technical jargon where possible. Explain benefits and processes in a way that is easy for a non-expert to understand.
• •Show, Don't Just Tell (with visuals and testimonials): Reinforce the simplicity and effectiveness with video demonstrations and customer success stories, as they currently do well on YouTube and their website.

Social Perception

Positive Customer Experiences, Problem Solver, Generally Reliable, Some Minor Usability Issues, Good Alternative, Active and Responsive

Copy Examples

• •Headline: Unlock Your Ride's Hidden Potential. Effortlessly. Body: Tired of dealership prices and hassle? OBDGenie empowers you to activate factory features like navigation, backup cameras, and more in minutes. Just plug, program, and play! It’s that simple.
• •Headline: Your Car, Your Rules. Program it with OBDGenie. Body: Why let the dealer dictate your car's features? With OBDGenie, you're in control. Our easy-to-use programmers save you time and money, letting you customize your vehicle your way.
• •Headline: Don't Just Drive. Command. Body: OBDGenie puts the power of vehicle programming in your hands. Our US-engineered devices make it incredibly easy to enable the features you want, from performance pages to remote start. Your wish is our command.
• •Headline: Skip the Service Center. Upgrade in Your Driveway. Body: Imagine adding factory navigation or disabling that annoying start/stop feature without a trip to the dealer. OBDGenie makes it possible. Simple, fast, and backed by our expert support. What will you unlock today?
• •Headline: The Genius Way to Upgrade Your Vehicle. Body: OBDGenie offers a smarter solution for enabling your car's built-in features. No complex installs, no surprise fees. Just straightforward, DIY programming that works. Experience the magic of OBDGenie.