Brand Tone

Artisanal, Personal, and Appreciative

Brand Values

• •Quality
• •Uniqueness
• •Passion for Design
• •Handcraftsmanship

Best Practices

• •Lead with the "Why": Always circle back to the brand's origin story—the passion for design and the hunt for unique items. This narrative is a powerful differentiator.
• •Use Evocative and Sensory Language: Describe products in a way that allows the customer to imagine them in their own space. Use words like "handcrafted," "artisanal," "timeless," "bold," and "beautiful" to reinforce brand values.
• •Maintain a Personal and Warm Tone: Write as if you are speaking to a friend who shares your love for beautiful things. Use "we" to refer to the founders to maintain the personal touch.
• •Highlight the Maker and the Material: Whenever possible, tell the story behind the product. Mention the artisan who made it or the unique qualities of the materials used. This adds value and reinforces the brand's commitment to craftsmanship.
• •Incorporate Customer Language: Use phrases and sentiments from positive customer reviews in your marketing copy (e.g., "gorgeous products," "beautifully packaged"). This shows you are listening and builds social proof.

Social Perception

Trusted, High-Quality, and Customer-Focused

Copy Examples

• •From the potter's wheel to your table. Discover our new collection of stoneware, where every piece tells a story of artistry and passion. Bring home a treasure that’s truly one-of-a-kind.
• •Create your cosy corner. Our elegant taper candles add a touch of drama and warmth to any space. Perfect for quiet evenings or making your next dinner party unforgettable. #ObaHome #HandcraftedLiving
• •It’s the little things that make a house a home. We started Oba Home with a passion for finding those unique pieces that bring joy and character to your space. Thank you for letting us be a part of your story.
• •Sculpted by nature, curated by us. Our luxury marble tealight holders are more than just decor; they're a piece of timeless elegance. Sourced with care, and destined to be a conversation starter in your home.
• •Lovingly selected for the ones you love. This season, give a gift with soul. Our curated collection of handcrafted gifts is filled with unique finds for everyone on your list, each chosen with care and a passion for beautiful design.