Brand Tone

Authoritative & Expert, Professional & Clinical, Results-Oriented & Confident, Educational & Supportive

Brand Values

• •Science & Efficacy
• •Transformation
• •Quality & Premiumness
• •Trust & Credibility
• •Skin Health Focused

Best Practices

• •Prioritize Science and Efficacy: Always lead with the scientific backing and proven results of the products. Use terms like "clinically proven," "physician-dispensed" (where applicable), and "advanced formulation."
• •Maintain a Professional and Authoritative Voice: Even on more casual platforms like TikTok, ensure the core message remains credible and informative. Avoid overly casual slang or humor that could undermine the brand's clinical image.
• •Educate, Don't Just Sell: Frame product information within the context of skin health education. Explain *how* and *why* products work, empowering consumers with knowledge.
• •Be Results-Oriented in Messaging: Use strong action verbs and benefit-driven language. Focus on the transformative impact Obagi products can have on the skin. Showcase testimonials and before-and-afters where appropriate and ethically sourced.
• •Emphasize Premium Quality: The language and visuals should consistently reflect the premium nature of the brand. This reinforces the value proposition and justifies the price point. Use sophisticated language and high-quality imagery.

Social Perception

Effective but Expensive, Clinical Strength, Aspirational Brand, Reliable for Specific Concerns, Requires Commitment

Copy Examples

• •Unlock a new era of skin rejuvenation. Obagi’s clinically proven formulations target aging at its source for visibly younger, healthier-looking skin.
• •Illuminate your complexion. ✨ Introducing our new Professional-C® Serum, powered by potent L-ascorbic acid. Science-backed brilliance for your most radiant skin yet. #ObagiScience #VitaminC #SkincareInnovation
• •Struggling with persistent acne? Obagi's CLENZIderm M.D.® System is a physician-dispensed, clinically proven solution that targets acne deep within the pores. Take control of your skin. Learn more. #ObagiAcneCare #ClearSkinJourney #DermatologistRecommended
• •Watch the transformation! 🔄 Our [Product Name] is your secret to [Specific Benefit, e.g., fading dark spots]. Real results, real science. 😉 #ObagiVietnam #SkincareThatWorks #GlowUp
• •Expert Insights: Your Personalized Path to Radiant Skin with Obagi