Brand Tone

Reassuring & Trustworthy, Friendly & Engaging, Innovative & Modern, Empathetic & Understanding

Brand Values

• •Child Safety
• •Fostering Creativity & Learning
• •Family Connection
• •Responsible Introduction to Technology
• •Quality and Innovation
• •Parental Empowerment

Best Practices

• •Always Prioritize "Safety First" Language for Parents
• •Use Child-Centric, Encouraging Language for Product Benefits
• •Emphasize the "By Parents, For Parents" Perspective
• •Highlight Ease of Use and Durability
• •Maintain a Consistent Voice Across Platforms

Social Perception

Positive for Child Safety, Good First Tech for Kids, Innovative & Creative, Responsive Customer Service, Concerns about technical issues and price are present but overall positive

Copy Examples

• •Explore, connect, and stay safe! With myFirst Fone, give your child the freedom to discover their world while you enjoy peace of mind with real-time GPS tracking and parent-approved contacts. Adventure awaits, safely.
• •Capture their first masterpieces! The myFirst Camera is built tough for little hands and big imaginations. Easy to use, packed with fun features, and designed to spark a lifelong love of creativity. See the world through their eyes.
• •Unleash their inner artist, mess-free! The myFirst Sketch Pad offers endless colorful possibilities, just like pen on paper but better. Perfect for doodles, notes, and watching their brilliant ideas come to life. Learning and fun, all in one.
• •Welcome to myFirst, where kids come first. We're parents too, and we believe in safely introducing children to the wonders of technology. Our ecosystem of fun devices and a secure social platform helps your child learn, create, and connect with loved ones. Real tech, real safety, real fun.
• •Your family's private playground! myFirst Circle is the ad-free, stranger-free social app where kids can safely share their day with family and friends you approve. Foster real connections and cherish those precious moments together.