Brand Tone

Artisanal & Mindful

Brand Values

• •Cultural Preservation
• •Ethical Collaboration
• •Community & Social Responsibility
• •Authentic Craftsmanship
• •Sustainability

Best Practices

• •Lead with the "Who," Not Just the "What": Always connect the products back to the artisans and designers. Use their names when possible and tell their stories to reinforce the values of collaboration and craftsmanship.
• •Use a Sensory and Evocative Vocabulary: Employ words that describe texture, origin, and process. Terms like "earthen," "hand-shaped," "kiln-fired," "minimalist form," and "natural finish" align the copy with the physical product.
• •Maintain a Minimalist and Confident Tone: Avoid overly promotional or loud language. The copy should be as clean and intentional as the designs themselves. Be direct, sincere, and let the quality of the product and the strength of the story speak for themselves.
• •Emphasize Legacy and Timelessness: Frame the products not as trendy items, but as timeless pieces of functional art that can be passed down. This aligns with sustainability and counters the culture of disposability.
• •Integrate the Mission Seamlessly: Weave the brand's social responsibility into the narrative naturally. Instead of just stating that you donate, connect it to the overall purpose—to ensure the culture and community that create these beautiful objects can continue to thrive.

Social Perception

Perceived as high-quality, premium, ethical, trustworthy, niche, artistic, and culturally appreciative.

Copy Examples

• •Earth, Fire, and Form. Each of our ceramic planters is a conversation between the earth of Oaxaca and the hands of the artisan. Fired in outdoor ovens using traditional methods, its shape is not just designed, but felt. A timeless home for your greenery, rooted in heritage. #OaxDesign #HandmadeCeramics #ArtisanalDecor
• •The Copal Planter. Inspired by the quiet resilience of the Oaxacan landscape, the Copal Planter is shaped by hand by the Vega family, who have perfected their craft over four generations. Made from locally sourced clay, its minimalist form celebrates the material's natural texture and warmth. Each piece carries unique, subtle variations—a testament to its handmade journey from their workshop to your home.
• •More Than a Planter. It's a Piece of Oaxaca. We started Oax Design to build a bridge. A bridge between you and the incredible artisans of Oaxaca, Mexico. Every purchase supports the preservation of traditional crafts and helps us give back to the community's next generation of artists. Discover the story in every piece. Shop our collection today.
• •New from Oaxaca: Designs that Breathe. Introducing our latest collaboration with local artisans...
• •Why Handmade Matters. In a world of the fast and fleeting, we choose the slow and soulful. We partner with designers and artisans in Oaxaca to create pieces that last, honoring a legacy of craftsmanship in every curve and finish. It’s not just about making a product; it’s about preserving a culture. #EthicalDesign #SupportArtisans #OaxDesign