Brand Tone

Authentic, Respectful, Informative/Educational, Warm and Inviting

Brand Values

• •Fair Trade/Ethical Sourcing
• •Preservation of Tradition
• •Cultural Appreciation and Storytelling
• •Authenticity and Quality
• •Community Support

Best Practices

• •Focus on the human connection: Highlight the artisans and their stories.
• •Use vivid language to describe the craftsmanship and cultural significance.
• •Emphasize the ethical and sustainable aspects of the brand.
• •Incorporate Spanish words and phrases to add authenticity (when appropriate and explained).
• •Showcase the impact of purchases on the Oaxacan communities.

Social Perception

A source of beautiful, authentic, high-quality Oaxacan art; reliable with good customer service; ethical and culturally sensitive.

Copy Examples

• •"Explore the vibrant soul of Mexico."
• •"By choosing this alebrije, you're not just acquiring a unique piece of art; you're cherishing a generation of artistry and helping to keep a vibrant cultural heritage thriving."
• •"Learn more about these incredible artisans on our blog (link in bio!)."
• •"Thank you for helping us support these incredible communities."
• •"This is art that sustains, art that tells a story."