Brand Tone

Informative & Educational, Trustworthy & Scientific, Supportive & Encouraging, Practical & Accessible, Direct & Benefit-Oriented

Brand Values

• •Health & Wellbeing
• •Science & Efficacy
• •Natural & Simple
• •Convenience & Practicality
• •Quality
• •Sustainability

Best Practices

• •Prioritize clarity and scientific accuracy: Always ensure health claims are backed by evidence and communicated clearly and responsibly, referencing the proven benefits of oat beta-glucan.
• •Maintain a supportive and empowering voice: Frame messages in a way that empowers consumers to take positive steps for their health, rather than using fear-based tactics.
• •Focus on practicality and ease of use: Highlight how simple it is to incorporate OatWell into daily routines and provide actionable tips and recipes.
• •Be consistent across all channels: Ensure the language and core messages are aligned across the website, social media, packaging, and any third-party communications.
• •Stay true to natural and wholesome roots: Emphasize the natural origin of the product (oats) and its contribution to a balanced and healthy lifestyle.

Social Perception

Effective Health Product, Trusted Ingredient, Versatile & Easy to Use, Reliable & Science-Backed, Good for Digestive Health

Copy Examples

• •Headline: Take control of your cholesterol, naturally. Body: OatWell provides the 3g of oat beta-glucan proven to help lower cholesterol. Just one simple step in your day for a healthier heart. Learn how it works.
• •Social Media Post: Start your day the heart-healthy way! ❤️ Sprinkle OatWell into your morning smoothie or yogurt for a natural cholesterol-lowering boost. What’s your favorite way to use OatWell? #OatWell #HeartHealth #LowerCholesterol #OatBetaGlucan #HealthyHabits
• •Product Description Snippet: Backed by science, loved by hearts. OatWell’s high-quality oat beta-glucan is clinically proven to help reduce cholesterol. It's nature's power, concentrated for your wellbeing.
• •Website Banner: Eating for a healthier heart just got easier. Discover tasty recipes and simple ways to add the cholesterol-lowering power of OatWell to your meals.
• •Email Subject: Concerned about cholesterol? OatWell can help. Email Body: Did you know just two heaped teaspoons of OatWell Original powder provide the daily 3g of oat beta-glucan needed to effectively lower cholesterol? It’s a simple, natural, and scientifically-supported way to care for your cardiovascular health. Explore the science and our range.