Brand Tone

friendly, encouraging, and relatable

Brand Values

• •Health and Wellness
• •Convenience
• •Sustainability
• •Community and Inclusivity
• •Transparency

Best Practices

• •Lead with the "Why": Always connect the product back to the founder's original problem and the brand's mission to make healthy eating easy for busy people. This maintains the relatable and solution-oriented tone.
• •Use "You" and "We" to Foster Community: Address the customer directly ("You") and speak from the brand's collective perspective ("We"). This creates a friendly and inclusive dialogue.
• •Keep it Simple and Positive: Avoid overly technical jargon. Use clear, encouraging, and uplifting language that reflects the positive impact the product can have on a customer's day.
• •Highlight the Goodness: Consistently mention the key values: plant-based, natural ingredients, sustainable packaging, and health benefits. This reinforces the brand's commitment to wellness and the environment.
• •Let the Pictures Tell a Story: On visual platforms like Instagram, ensure the imagery aligns with the brand's fresh, vibrant, and convenient aesthetic. The copy should complement the visuals to create a cohesive and appealing message.

Social Perception

The public perceives Oatsu as an innovative, trustworthy, and high-quality brand. Customers value the convenience and health benefits of the products, and there is a strong appreciation for the brand's sustainable practices. The founder's story resonates with many, creating a sense of authenticity and passion that customers connect with. The successful retail partnerships and media features have further solidified Oatsu's reputation as a rising star in the healthy food market.

Copy Examples

• •Manic Monday? We've got you. Grab a jar of our Banana Biscoff overnight oats for a delicious, no-prep breakfast that will keep you going all morning. Healthy, happy, and hassle-free. #Oatsu #OvernightOats #EasyBreakfast
• •Your mornings just got easier. Delicious, plant-based overnight oats delivered to your door. Fuel your day the Oatsu way.
• •Tired of tasteless, rushed breakfasts? We were too.
• •Our Blueberry overnight oats are a burst of fruity goodness. We soak rolled oats in creamy oat milk and blend them with sweet blueberries and a hint of spice. It's a pot of pure, plant-based happiness to start your day right.
• •Join the thousands of busy Londoners who have discovered the secret to a stress-free morning. Oatsu delivers healthy, ready-to-eat overnight oats that are as delicious as they are convenient. Your future self will thank you.