Brand Tone

warm, soulful, inspiring, gentle, reassuring, personal, evocative, calm, relaxing, uplifting, nostalgic

Brand Values

• •Self-Care and Wellness
• •Connection and Nostalgia
• •Natural and High-Quality Craftsmanship
• •Inspiration and Passion
• •Community and Empowerment

Best Practices

• •Lead with Emotion and Memory: Always connect scents to feelings, memories, or a desired mood. Use storytelling to describe what a scent feels like, not just what it smells like (e.g., feels like a warm hug, like sunshine on your skin).
• •Use the Language of Music: Continue to weave musical metaphors into the copy. Phrases like a symphony of scents, the perfect harmony for your home, or your scented soundtrack reinforce the brand's unique concept.
• •Maintain a Warm and Inclusive Voice: Address the audience directly using you and your. The tone should always feel like a personal recommendation from a caring friend who wants you to be well.
• •Emphasize the Why Behind the What: Consistently communicate the brand's core values. Remind customers that products are handmade, natural, and created with the mission of promoting self-care. Share the founder's story when relevant to build a deeper connection.
• •Create Ritualistic Language: Encourage customers to build rituals around the products. Use phrases like your daily moment of peace, light a candle to begin your evening, or start your self-care Sunday to position the products as essential tools for well-being.

Social Perception

Overwhelmingly positive; seen as high-quality, authentic, mission-driven, and supportive of self-care. Products are praised for scent and beauty, making them popular gifts. The founder is perceived as helpful and responsive, contributing to positive customer service experiences.

Copy Examples

• •Press play on tranquility. Our LOVE SONG candle, with notes of vanilla and rose, is the perfect harmony for your wind-down playlist. What song is saving your soul today? #OasisSoul #ScentedSoundtrack
• •Capture the feeling of a perfect, easy day. Our Summer Breeze Body Oil is a lightweight, nourishing blend of sea salt and jasmine that hydrates your skin and transports your senses to a serene shoreline. Handmade with natural oils, it as your daily drop of sunshine.
• •Your Weekly Invitation to Unwind Is Here
• •Music for Your Soul, Scents for Your Home. Discover Handcrafted, Song-Inspired Candles.
• •Find Your Sanctuary. Hand-poured coconut wax candles and natural body care inspired by the music that moves you.