Brand Tone

Empowering & Aspirational, Approachable & Simple, Results-Oriented & Efficacious, Educational & Informative, Inclusive

Brand Values

• •Efficacy
• •Simplicity
• •Inclusivity
• •Empowerment
• •Transparency/Education
• •Quality
• •Philanthropy

Best Practices

• •Always Emphasize "The Mission": Connect product benefits back to the core idea of being "On A Mission" – whether it's a mission for better skin, confidence, or simplicity. This reinforces the brand name and its purpose-driven nature.
• •Balance Clinical with Approachable: Use terms like "clinical-level," "Tri-C Pro-Peptide Complex™," and "dermatologist-tested" to convey efficacy, but always explain benefits in simple, relatable language. Avoid overly technical jargon without clarification.
• •Maintain an Empowering and Positive Voice: Use active language and encouraging phrases. Focus on the positive transformation and confidence that comes with healthy, radiant skin. Words like "glow," "radiance," "level up," and "confidence" should be staples.
• •Highlight Inclusivity Authentically: Consistently reiterate that the products are for all skin tones and types. Showcase diversity in visuals and testimonials. This is a key differentiator and value.
• •Keep it Simple and Direct: Reflect the product's ease of use in the copy. Use clear, concise sentences and straightforward calls to action. The numbering system for products is a good example of this simplicity; carry that ethos into the language.

Social Perception

Positive Association with Ciara, Effective Products, Appreciation for Simplicity, Celebrity Brand Skepticism/Market Saturation, Price Point, Desire for Authenticity

Copy Examples

• •Headline: Level Up Your Glow. Simple Steps, Clinical Results. Body: Tired of complicated routines? OAM skin is on a mission to make clinical-level skincare easy and effective for *all* skin tones. Reveal your most radiant self. #OAMSkin #OnAMission #ClinicalSkincareMadeSimple
• •Social Media Post (Image: Diverse group of people with glowing skin): Caption: Your skin. Your mission. Our science. ✨ OAM skin delivers the power of Vitamin C in a simple, effective system designed for everyone. Because radiant confidence is for every face. What's your skin mission today? #OAMskinForAll #RadiantConfidence #VitaminCSerums
• •Product Description Snippet (for Vitamin C Serum): Experience the OAM difference. Our 20% Vitamin C Brightening Serum is more than just a glow-up; it’s your daily dose of clinically proven radiance and antioxidant protection. Formulated with our unique Tri-C Pro-Peptide Complex™, it’s gentle yet powerful skincare, simplified. #LiquidGold #OAMResults #SkincareSimplified
• •Email Subject Line: Unlock Your Radiance: The OAM Skin Essentials Email Body Excerpt: At OAM skin, we believe achieving your dream skin shouldn't be a puzzle. That's why Ciara, alongside leading skin experts, created a straightforward system to deliver that "just had a facial" glow, every day. Discover the power of our mission. #OAMEssentials #SimpleSkincareSolutions
• •TikTok/Instagram Reel Concept: Visual: Quick cuts of Ciara using the numbered products, interspersed with diverse users showing their glowing skin. Upbeat, empowering music. Text Overlay/Voiceover: "Step 1: Cleanse. Step 2: Brighten... Your mission to radiant skin? Consider it accomplished. OAM skin: Clinical. Simple. For All." #OAM12Step #GlowUpMission #EasySkincare