Brand Tone

sophisticated, confident, and direct, intellectual and considered, authentic and conviction

Brand Values

• •Quality & Craftsmanship
• •Authenticity
• •Modernity & Innovation
• •Self-Expression & Individuality
• •Conceptual Depth
• •Durability & Longevity
• •Cultural Awareness
• •Social Responsibility
• •Subtle Rebellion

Best Practices

• •Prioritize Substance over Superlatives: Focus on the tangible qualities (materials, construction, design inspiration) rather than generic claims of being "the best" or "revolutionary." Let the product's inherent value speak.
• •Maintain a Confident, Direct Voice: Use clear, concise language. Avoid overly casual slang or, conversely, overly ornate and pretentious prose. The tone should be assured but not arrogant.
• •Emphasize Authenticity and Vision: Connect the product or collection back to the brand's core philosophies or Luke Meier's design intent when appropriate. This reinforces the "why" behind the "what."
• •Integrate Cultural Touchstones Thoughtfully: When referencing inspirations like art, music, or film, do so in a way that adds depth and context, appealing to an informed audience without being exclusionary.
• •Understate Luxury: While OAMC is a luxury brand, the copy should reflect a modern, less ostentatious form of luxury that is rooted in quality, design integrity, and intellectual engagement rather than overt status symbols.

Social Perception

cultivated, high-end menswear brand that successfully merges the credibility of streetwear with the sophistication and quality of luxury fashion

Copy Examples

• •OAMC: Modern menswear born from a synthesis of cultural influences and uncompromising craftsmanship. For the individual who values authenticity and enduring style.
• •The [Product Name] Jacket. Italian-milled technical fabric meets considered design. Engineered for a life in motion, built to transcend seasons. Discover innovation in every stitch.
• •Beyond the fleeting. OAMC invests in exceptional materials and meticulous construction, creating garments that become trusted companions, evolving with you.
• •OAMC [Current Season Acronym Meaning, e.g., 'Optical Acoustic Material Catharsis']. This season explores [brief concept]. A collection that translates [idea] into tangible forms, inviting personal interpretation.
• •Define your own narrative. OAMC provides the framework; your experience completes the design. Wear it your way.