Brand Tone

Creative & Passionate, Friendly & Approachable, Joyful & Calming, Community-Oriented, Slightly Playful/Whimsical

Brand Values

• •Creativity & Artistry
• •Joy of Making
• •Quality & Care
• •Connection & Community
• •Personal Resilience & Authenticity

Best Practices

• •Embrace Storytelling: Share the inspiration behind colorways and patterns. Weave in Kim’s personal journey and passion for the craft, as this authenticity resonates. For example, always tie back to the "joy of making" or the "creative expression" aspect.
• •Use Warm, Encouraging, and Inclusive Language: Make followers and customers feel like part of a welcoming, creative community. Use words like "joy," "create," "inspire," "share," "together." Address them directly (e.g., "knit-friends," "creative souls").
• •Highlight the "Handmade" and "Artisanal" Aspects: Emphasize that yarns are "hand-dyed," "small-batch," and created with "care." This reinforces the quality and uniqueness of the products.
• •Foster Engagement and Interaction: Ask questions in social media posts, encourage sharing of projects (using branded hashtags), and respond to comments in a friendly and approachable manner, mirroring the positive community perception.
• •Maintain Visual and Verbal Cohesion: Ensure that the imagery used (soft, colorful, inspiring) aligns with the joyful, creative, and calming tone of the written content. The words should evoke the same feelings as the visuals.

Social Perception

Positive & Engaged Community, High-Quality, Artisanal Products, Innovative & Trendy (within the craft niche), Inspiring, Designer Recognition

Copy Examples

• •Instagram Post (New Yarn Collection): "Dive into a dream of color! ✨ Our new [Collection Name] collection is here, hand-dyed with heaps of joy and inspired by [Inspiration, e.g., 'the first blush of spring morning']. Each skein is a little bundle of creative possibility, waiting to become your next treasured make. What will you cast on? Share your ideas below! #OakwoodKnits #HandDyedYarn #CreativeKnitting #KnitInspiration #JoyfulMaking"
• •Product Description (Sock Yarn): "Treat your feet to a hug of handcrafted happiness! Our [Yarn Name] sock yarn is lovingly hand-dyed in small batches, creating unique colorways like '[Colorway Name]' that dance on your needles. Perfect for those 'cozy up and knit more socks' kind of days. We can't wait to see the beautiful paths your stitches take! #OakwoodKnitsSocks #HandDyedSockYarn #KnitWithJoy #SockKnitting"
• •Newsletter Excerpt (Pattern Release): "Get ready, creative souls! The [Pattern Name] pattern has just landed at Oakwood Knits! Inspired by [Inspiration, e.g., 'the quiet magic of a forest path'], this design is a joyful journey of textures and [mention a key feature, e.g., 'playful colorwork']. As a special thank you to our wonderful community, newsletter subscribers get an exclusive [Discount/Early Access] for the first 48 hours! Happy knitting! #NewPattern #OakwoodKnitsDesigns #KnittingCommunity #HandmadeWardrobe"
• •Blog Post Title & Intro Snippet: "Finding Your Calm: How the Rhythm of Knitting (and the Right Yarn!) Can Transform Your Day. Hi knit-friends! Kim here. In a world that often feels too fast, there’s something incredibly soothing about the simple act of creating with our hands. For me, knitting and dyeing yarn became a lifeline, a way to find peace and express myself. Today, I want to share a little about that journey and how our latest [Yarn Type/Colorway] might just be the perfect companion for your own moments of creative calm..."
• •Social Media Ad (Targeting Stardew Valley Fans): "Calling all Stardew Valley adventurers & crafty hands! 팜 Bring the magic of the Valley to your needles with our fan-favorite Stardew Valley inspired sock patterns! Choose your season, pick your favorite character-inspired colorways, and knit a piece of your beloved game. Which season will you cast on first? Shop patterns and yarn kits now! #OakwoodKnits #StardewValleyKnits #KnitTheValley #GamersWhoKnit #GeekKnits"