Brand Tone

romantic, nostalgic, and confidently stylish

Brand Values

• •Craftsmanship and Quality
• •Vintage Inspiration and Authenticity
• •Unique Style and Self-Expression
• •Sustainable Elements/Environmental Friendliness
• •Customer Satisfaction

Best Practices

• •Develop a Brand Voice Guide: Create a document that explicitly defines the brand's tone (e.g., romantic, nostalgic, confident), key messaging themes, preferred vocabulary (and words to avoid), and grammatical style. Share this with anyone creating content.
• •Immerse in the Inspiration: Regularly revisit the core inspirations of the brand – Victorian era, Old West, steampunk aesthetics. Use language and imagery that evoke these themes consistently.
• •Focus on "Feel" and "Story": Instead of just listing product features, tell a story. How does the footwear make the wearer *feel*? What kind of persona or narrative does it enable? Use descriptive and emotive language.
• •Maintain Visual-Textual Harmony: Ensure that the tone of the copy aligns seamlessly with the visual style of product photography and social media imagery. Both should evoke the same romantic, nostalgic, and stylish sentiment.
• •Review and Refine: Regularly audit website copy, social media posts, and marketing materials to ensure they consistently reflect the desired brand tone. Get feedback and make adjustments as needed to maintain coherence.

Social Perception

Positive Association with Style and Uniqueness; Appreciation for Quality and Materials; Seen as a Niche Brand; Generally Good Value

Copy Examples

• •Headline: Step Into Your Story. Body: Our handcrafted leather boots aren't just made, they're inspired. Feel the romance of bygone eras with every confident stride. Discover your signature pair at Oak Tree Farms. Call to Action: Explore the Collection
• •Headline: More Than Boots. An Heirloom in the Making. Body: Oak Tree Farms blends timeless Victorian charm with rugged Western spirit. Each stitch tells a tale of quality, designed to journey with you through today's adventures and tomorrow's memories. Call to Action: Find Your Legacy
• •Headline: Dare to Be Different. Define Your Era. Body: Why follow trends when you can set your own? Our vintage-inspired footwear is crafted for the woman who walks her own path with grace and a touch of daring. Unleash your unique style. Call to Action: Shop Unique Styles
• •Headline: The Allure of Authenticity. The Comfort of Craftsmanship. Body: Experience the difference of genuine leather and meticulous, handcrafted detail. Oak Tree Farms brings you footwear that not only looks exquisite but feels made for you. Call to Action: Experience Handcrafted Luxury
• •Headline: Fall in Love with Lace & Leather. Body: From intricate Victorian details to bold Western silhouettes, our boots are a love letter to iconic styles. Find the pair that speaks to your soul and makes every entrance unforgettable. Call to Action: Discover Your Perfect Pair