Brand Tone

Elegant, Approachable, and Trustworthy

Brand Values

• •Curated Excellence
• •Customer Dedication
• •Heritage & Passion
• •Accessibility to Niche & International Brands
• •Integrity

Best Practices

• •Maintain an Elegant yet Accessible Vocabulary: Use refined language that speaks to the luxury nature of the products, but ensure it remains clear, warm, and welcoming, avoiding overly exclusive or intimidating jargon.
• •Prioritize Personalized Communication: In all customer interactions (emails, social media replies, chat), reflect the brand's customer-centric and family-business ethos. Use names, be genuinely helpful, and express appreciation.
• •Showcase Expertise with Passion: Subtly weave in knowledge about the fragrances, their origins, or unique qualities. This reinforces the curated nature of the collection and the passion behind the brand.
• •Emphasize Reliability and Trust in All Messaging: Consistently highlight fast shipping, the satisfaction guarantee, and positive customer service experiences in website copy, FAQs, and marketing materials to build and maintain confidence.
• •Be Transparent and Engage Authentically: Continue to respond to reviews and social media comments openly and honestly. Address any concerns constructively and transparently to build community and reinforce trustworthiness. Ensure review moderation policies are clear and consistently applied in a way that fosters customer trust.

Social Perception

largely positive, with a strong reputation for quality products and customer service

Copy Examples

• •Headline: Unlock a World of Scent: Your Journey to Exquisite Fragrances Starts Here. Body: At Oak Manor Fragrances, we meticulously curate fine and luxury aromas from renowned perfumers and hidden gems across the globe. Discover your next signature scent with the assurance of quality and the warmth of dedicated service.
• •Headline: More Than Perfume, It's a Cherished Experience. Delivered. Body: From the heart of our family business to your home, Oak Manor Fragrances brings you exceptional scents and swift, caring service. Explore timeless classics and unique olfactory treasures, all backed by our satisfaction promise.
• •Headline: The Essence of Elegance, The Art of Personal Scent. Body: Indulge in our handpicked collection of personal and home fragrances. Whether you seek a beloved classic or a new aromatic adventure, find it at Oak Manor Fragrances – where luxury meets genuine customer care.
• •Headline: Your Trusted Source for Niche & International Fragrances. Body: Dreaming of that exclusive European perfume or a unique artisanal scent? Oak Manor Fragrances connects you to a world of exceptional aromas with fast, reliable US shipping and a passion for olfactory excellence.
• •Headline: Discover the Oak Manor Difference: Fine Fragrances, Family Values. Body: We believe in the power of scent to evoke memories and express individuality. As a family-dedicated business, we're committed to providing you not just with luxury fragrances, but with a delightful and trustworthy shopping experience.