Brand Tone

Empowering, Inspiring, Authentic, Real, Supportive, Community-Focused, Courageous, Candid, Professional yet Approachable, Passionate

Brand Values

• •Empowerment of Women: Providing a platform for women to share their stories and be recognized.
• •Authenticity: Sharing real stories from real women.
• •Community: Fostering a supportive network for women in business, particularly in regional and rural areas.
• •Inclusivity & Diversity: Giving voice to a wide range of women, including those in male-dominated industries, with disabilities, or from diverse cultural backgrounds.
• •Resilience & Strength: Highlighting the determination and achievements of women overcoming challenges.
• •Connection & Storytelling: Believing in the power of stories to connect, inspire, and drive change.
• •Support for Regional & Rural Australia: A dedicated focus on the unique experiences and contributions of women in these areas.
• •Quality & Independence: Committed to producing high-quality content as an independent publisher.

Best Practices

• •Embrace Authentic Storytelling: Always lead with genuine narratives and the real voices of the women featured. Avoid jargon or overly corporate language; keep it relatable and human.
• •Focus on Empowerment and Inspiration: Every piece of copy should aim to uplift the reader, listener, or viewer. Highlight strengths, resilience, and the positive impact of women in business.
• •Use Inclusive and Accessible Language: Ensure the language welcomes everyone and reflects the diverse community OAK serves. Avoid exclusionary terms and explain concepts clearly.
• •Maintain a Supportive and Friendly Voice: Write as if you're speaking to a friend or a valued member of your community. Offer encouragement and foster a sense of belonging. Think "we" and "us" to build connection.
• •Be Courageous and Honest: Don't shy away from discussing challenges, but always frame them within a context of learning, growth, and shared experience. Authenticity includes acknowledging the tough parts of the journey.

Social Perception

Highly Regarded, Award-Winning, A Voice for the Unheard, Inspirational, Motivational, Community Builder, Authentic, Trustworthy, Supportive of Local Businesses

Copy Examples

• •Social Media Post (Inspiring/Community): Meet Sarah, a powerhouse from regional Victoria who turned her passion for sustainable farming into a thriving business. Her journey, like so many of our OAK women, is one of resilience, innovation, and heart. Read her story in our latest issue and get inspired to chase your own dreams. #WomenInBusiness #RuralAustralia #OakMagazine #YourStoryOurInspiration
• •Podcast Intro Snippet (Approachable/Candid): Welcome back to 'A Friend of Mine.' This week, we're sitting down for a courageous conversation about the real challenges of scaling a small business in a rural town. No fluff, just honest insights and shared experiences. Grab a cuppa, you're among friends here. #CourageousConversations #OakPodcast #FemaleFounders
• •Website Call to Action (Empowering/Supportive): Ready to amplify your voice? OAK Magazine is dedicated to sharing the stories of female changemakers in regional and rural Australia. Share your journey with a community that gets it. Your story matters. Your story inspires. Submit your story today. #BeHeard #OakCommunity #EmpoweringWomen
• •Advertisement for Magazine Subscription (Authentic/Quality): Tired of the same old headlines? OAK Magazine brings you real stories of incredible women building businesses and communities across regional and rural Australia. Beautifully printed, thoughtfully curated – it's more than a magazine, it's a connection. Subscribe to OAK and discover the strength of authentic storytelling. #RealWomenRealStories #IndependentMedia #OakMagazineAU
• •Event Promotion (Community-Focused/Professional): Join the OAK Magazine community for an inspiring day of connection and growth at our upcoming [Event Name]! Network with fellow female entrepreneurs, gain valuable insights from industry leaders, and celebrate the vibrant spirit of women in business from regional and rural Australia. Let's build, learn, and rise together. Book your spot now! #OakEvents #WomenSupportingWomen #RuralBusiness