Brand Tone

fun, witty, sassy, and friendly

Brand Values

• •Appreciation and Support for Wedding Professionals
• •Creativity and Personalization
• •Team Building and Unity
• •Quality and Fun
• •Making the Wedding Industry Enjoyable

Best Practices

• •Know Your Audience Inside and Out: Understand the specific language, humor, and pain points of wedding vendors and brides. Tailor your messaging to resonate with their experiences.
• •Develop a Brand Voice Guide: Clearly define your brand's personality (fun, witty, supportive), key messaging themes, and a "do's and don'ts" list for language. Share this with anyone creating content.
• •Embrace Storytelling: Share the "why" behind Oaklynn Lane, Tiffany's journey, and how your products help wedding professionals. This builds connection and reinforces your values.
• •Inject Personality into Every Touchpoint: From product descriptions and social media captions to email newsletters and customer service interactions, ensure the fun, witty, and supportive tone shines through consistently.
• •Listen and Adapt: Pay attention to how your audience responds to your copy. Monitor social media comments and reviews to understand what resonates and refine your tone accordingly.

Social Perception

supportive and understanding brand within the wedding community, catering to a niche market of wedding vendors, offering products that help these professionals express their identity and build team spirit. The 'fun and witty' aspect of their apparel likely resonates with those looking to add a touch of personality to their work attire. Their offerings for brides, such as the "Memoirs of a Mrs. Journal," suggest a value for sentimentality and creating lasting memories.

Copy Examples

• •Fuel your wedding hustle with a side of sass! ☕ Our [Product Name] is here to keep you smiling through seating charts and vendor calls. #WeddingVendorLife #OaklynnLane
• •Warning: May spontaneously start coordinating things. 😉 Rock your #EventPlanner realness with our new [Apparel Item]. Your team (and your clients) will thank you! #WeddingPros #TeamSwag
• •To the unsung heroes behind every 'I Do' – we see you, we appreciate you, and we've got the perfect [Accessory Name] to prove it. Shine on, you magnificent wedding wizards! ✨ #WeddingCoordinator #FloristLife #PhotographerSwag
• •Bridal party, assemble! 👯‍♀️ Get ready for some serious fun (and maybe a little chaos) with our [Bachelorette Party Product]. Let the pre-wedding shenanigans begin! #BrideTribe #BacheloretteFun
• •More than just a vendor, you're part of their forever story. Our [Gift Item for Vendors/Brides] is a little something to celebrate the magic you create. Because every detail counts. #WeddingMagic #ThankYouVendor