Brand Tone

Community-Oriented & Welcoming, Passionate & Authentic, Craft-Focused & Knowledgeable, Proudly Carolinian

Brand Values

• •Community
• •Craftsmanship & Quality
• •Storytelling & Heritage
• •Friendship & Connection
• •Passion & Dedication

Best Practices

• •Always Circle Back to "Community" and "Storytelling": Whether it's a product description, social media update, or event promotion, find a way to weave in the themes of shared experience, friendship, and the stories behind the spirits or the people enjoying them.
• •Balance Passion with Craftsmanship: Convey the genuine enthusiasm and love for distilling, but also highlight the meticulous care, quality ingredients, and unique processes that go into creating Oaklore spirits. Avoid overly technical jargon unless explaining a key differentiator in an accessible way.
• •Use Warm, Inclusive, and Inviting Language: Opt for words and phrases that make people feel welcome and part of the Oaklore family. Use terms like "share," "gather," "connect," "friends," and "welcome."
• •Showcase "Carolina Proud" Authentically: Reference local sourcing, the Carolina aging environment, or partnerships with local businesses and charities where relevant. This reinforces authenticity and local connection.
• •Maintain a Consistent Voice Across All Platforms: Ensure that the tone used on the website aligns with social media posts, email newsletters, and even in-person interactions at the distillery. This builds a cohesive and recognizable brand personality.

Social Perception

A High-Quality Craft Distillery, Community-Centric & Philanthropic, A Welcoming Local Establishment, Authentic & Passion-Driven, Premium Offering

Copy Examples

• •More than just a distillery, Oaklore is where craftsmanship meets community. Born from a shared passion and raised in the heart of Carolina, every bottle holds a story, every sip an invitation. Join us, share a glass, and become part of our lore. #OakloreDistilling #CarolinaCrafted #ShareTheStory
• •Discover the spirit of Carolina in our award-winning Four Grain Bourbon. A unique harmony of corn, wheat, rye, and malted barley, aged to perfection under the Carolina sky. It’s the taste of dedication, the warmth of friendship, and a story waiting to unfold with every pour. Find your bottle at oakloredistilling.com. #FourGrainGlory #OakloreBourbon #TasteTheStory
• •The best stories are shared over good whiskey. Our tasting room isn't just a place to drink; it's a place to connect. Bring your friends, make new ones, and explore the passion poured into every Oaklore spirit. Check our events calendar and let’s raise a glass to community. #OakloreEvents #CharlotteSpirits #GatherRound
• •At Oaklore, community is at the heart of everything we do. That's why our Angel Barrel Program gives back with every special release, supporting the local heroes who make Carolina strong. Because good spirits should lift spirits. Learn more about our commitment: [Link] #OakloreCommunity #SpiritsWithPurpose #CarolinaProud
• •It started with a friendship and a shared dream: to craft exceptional spirits that tell a story. From our carefully selected grains to the Carolina oak that ages our whiskey, Oaklore Distilling is a testament to passion, patience, and the belief that the best things in life are shared. This is our story. What’s yours? #MeetOaklore #CraftDistillery #OurPassionYourPour