Brand Tone

Community-Focused & Inspiring, Passionate & Energetic, Approachable & Inclusive, Resilient & Determined (Grit), Joyful & Fun

Brand Values

• •Community
• •Grit
• •Joy
• •Every Play. Every Game. 8 Legs, 1 Heart
• •Inclusivity & Accessibility
• •Local Engagement & Support

Best Practices

• •Anchor in Core Values: Always circle back to Community, Grit, Joy. Ensure these themes are woven into messaging, whether it's about a game, a youth program, or a community initiative.
• •Speak the Ultimate Language, Inclusively: Use terms and describe the action of Ultimate Frisbee in an exciting way that appeals to seasoned fans, but also explain concepts simply for newcomers to feel included and learn about the sport.
• •Highlight Local Connections: Emphasize Oakland and the Bay Area. Mention local landmarks, partners, and community events to reinforce the team's commitment to its home.
• •Balance Professionalism with Passion: While maintaining a professional image as a sports team, let the genuine excitement and passion for the game and the community shine through. Avoid overly corporate or sterile language.
• •Show, Don't Just Tell: Instead of just saying we support the community, share specific stories, images, and outcomes of your community programs and player involvement. For example, feature player spotlights on their community work or testimonials from youth program participants.

Social Perception

Positive Community Contributor, Exciting & Athletic Team, Resilient & Growing, Accessible & Fan-Friendly

Copy Examples

• •Oakland Spiders: More Than a Game. It's Community. It's Grit. It's Joy. Join us this Saturday as we take the field! Experience the thrill of professional Ultimate, support your local team, and be part of something bigger. Every ticket helps us spin a stronger web of connection and opportunity in Oakland. Feel the energy. Share the joy. Go Spiders! #8Legs1Heart #OaklandSpiders
• •Unleash Your Inner Spider! Youth Clinics Now Open. Got a young athlete ready to discover the high-flying fun of Ultimate Frisbee? Our Spiders Community Web youth clinics are designed to teach skills, build confidence, and foster a love for the game in a supportive, joyful environment. All levels welcome! Sign up today and let's grow together.
• •Grit. Glory. Oakland. This isn't just about wins and losses. It's about the fight in every point, the heart on every throw, and the spirit of our city fueling every game. The Oakland Spiders are bringing the heat this season. Are you with us? #OaklandGrit #SpiderTerritory
• •Spiders Game Day: Your Weekend Just Got More Awesome. Looking for family fun? Catch the Oakland Spiders live! Fast-paced action, incredible plays, a welcoming atmosphere, and kids 12 and under get in FREE! Come for the Ultimate, stay for the community. See you there!
• •8 Legs, 1 Heart, Countless Ways to Give Back. The Spiders are proud to partner with [Local Charity/Event Name]! Our commitment to Oakland goes beyond the field. Join us in supporting our community and making a difference, one play, one volunteer hour at a time. Learn more about the Spiders Community Web. #SpidersInTheCommunity #OaklandProud