Brand Tone

Warm, inviting, friendly, cozy, inspiring, curated, quality-conscious, and approachable. Aims to evoke a feeling of comfort and making a house a home, but should ensure that actions reflect this tone.

Brand Values

• •Home & Comfort: Creating a welcoming and comfortable living space.
• •Curated Selection: Offering a thoughtful collection of goods, implying a level of quality and style.
• •Lifestyle Enhancement: Providing products that contribute to a pleasant and stylish life.
• •Accessibility/Value: Suggested by free shipping and daily discounts.
• •Community/Engagement: Fostering relationships with customers and creating a sense of belonging.

Best Practices

• •Develop Clear Brand Voice Guidelines: Document the desired tone, personality traits, vocabulary, and a style guide. Share this with anyone creating content.
• •Understand Your Target Audience Deeply: Tailor the tone to resonate with them. If the audience seeks comfort and inspiration, the language should be gentle, encouraging, and aspirational.
• •Be Authentic and Transparent: The tone should match the actual customer experience. Addressing issues openly and honestly is better than a disconnect between a friendly tone and frustrating experiences.
• •Maintain Consistency Across All Channels: The tone used on Instagram should align with Facebook, Pinterest, the website, email marketing, and customer service interactions. This builds a cohesive brand identity.
• •Train and Empower Customer-Facing Teams: Ensure that customer service representatives embody the brand's desired tone in all communications. This is particularly vital for addressing complaints or issues in a way that is helpful and aligns with the warm and inviting image.

Social Perception

The brand should be perceived as a source for a diverse range of stylish home goods and gifts, appreciating the product variety and shipping offers. The aesthetic on social media should appeal to those interested in home décor and cozy living. Efforts should be made to reduce negative perceptions stemmed from membership program issues, product quality, and customer service.

Copy Examples

• •Fill your home with warmth and light. Our new Hearthside Glow candle collection is here, blending cozy scents that turn any room into a sanctuary. Which fragrance will you choose to welcome you home? #OakAndHearth #HomeFragrance #CozyLiving
• •From morning coffee to family dinners, make every moment in your kitchen a little more special. Discover our curated collection of timeless kitchenware – designed for beauty, crafted for life. ✨ #OakAndHhearthKitchen #HomeGoods #EverydayElegance
• •Sweater weather is here! 🍂 Embrace the cozy season with our new autumn arrivals. Think plush throws, warm mugs, and the perfect touches to make your hearth the heart of your home. Shop the collection now at shopoakandhearth.com. #FallDecor #OakAndHearthHome #AutumnVibes
• •Meet your new favorite mug! ☕️ With its comfy grip and charming design, it’s perfect for sipping your morning brew or unwinding with an evening tea. Simple pleasures, beautifully made. Find yours at Oak & Hearth. #MorningRituals #GiftIdeas #ShopOakAndHearth
• •At Oak & Hearth, we believe your home should be a reflection of what you love. We carefully select each piece to bring comfort, style, and a touch of joy to your everyday life. Explore our collections and find something that speaks to you. #CuratedHome #OakAndHearthStyle #HomeInspo