Brand Tone

Craftsman-like & Authentic, Proudly Local & Community-Focused, Passionate & Enthusiastic, Durable & High-Quality, Approachable & Customer-Oriented

Brand Values

• •Quality Craftsmanship
• •Premium Materials
• •Durability & Longevity
• •Community & Local Pride
• •Passion & Dedication
• •Customer Satisfaction
• •Functionality

Best Practices

• •Emphasize "Handmade" and "Craftsmanship": Consistently use terms like "handmade," "handcrafted," "artisan," "made by hand," and detail the care that goes into each product.
• •Highlight Material Quality: Always mention the "full-grain leather" or other specific high-quality materials used, explaining their benefits (e.g., durability, patina development).
• •Maintain an Authentic, Personal Voice: Whether writing as Dylan or for the brand, keep the tone approachable, genuine, and passionate. Avoid overly corporate or generic language.
• •Connect to Local Roots (Raleigh, NC): Subtly weave in the Raleigh, North Carolina origin to reinforce the local, community-focused aspect.
• •Focus on Durability and Timelessness: Position products not as disposable items but as long-lasting companions that gain character over time. Use phrases like "built to last," "years to come," "develops a beautiful patina."

Social Perception

Highly Regarded for Quality, Trusted for Craftsmanship, Seen as a Reliable Small Business/Artisan, Known for Excellent Customer Service, Products are Considered Durable and Functional, Aesthetic Appeal

Copy Examples

• •Headline: "Raleigh's Finest, Crafted by Hand. For Your Everyday Adventures." Body: "At Oak City Leather Supply, we pour our passion into every stitch. Using only the finest full-grain leather, each wallet, sheath, and organizer is built right here in Raleigh to stand the test of time. Carry a piece of local pride."
• •Instagram Post: (Image: Close-up of a new leather sheath with detailed stitching) Caption: "Fresh off the bench. This [Product Name] sheath, made from rich, full-grain leather, is ready to become a trusted part of your EDC. Built by hand in NC, because quality matters. #OakCityLeather #HandmadeLeather #EDCgear #LeatherCraft #RaleighNC"
• •Product Description Snippet (for a wallet): "More than just a wallet, it's a companion. Handcrafted in our Raleigh workshop from leather that only gets better with age, our [Wallet Name] is designed for life's journey. Feel the quality, embrace the craftsmanship."
• •About Us Snippet (for website): "From my hands to yours. I'm Dylan, the heart behind Oak City Leather Supply. Born and raised in Raleigh, my mission is simple: to create exceptional leather goods that our community can carry with pride. It's about quality, tradition, and a love for the craft."
• •Email Subject Line (for a newsletter): "Built to Last: Discover Your Next Heirloom Leather Piece from Oak City." Email Body Snippet: "Tired of gear that doesn't go the distance? At Oak City Leather Supply, we believe in creating products that are as durable as they are timeless. Each piece is handcrafted with passion and the finest materials, right here in Raleigh."