Brand Tone

Warm & Welcoming, Community-Oriented, Thoughtful & Sincere, Authentic & Proudly Local, Helpful & Informative

Brand Values

• •Support Local
• •Quality & Craftsmanship
• •Thoughtful Gifting
• •Community Building
• •Customer Satisfaction
• •Authenticity

Best Practices

• •Always Emphasize 'Local': Weave in mentions of North Carolina, Raleigh, local artisans, and the community impact whenever relevant and natural. This is a core differentiator.
• •Use Warm and Inclusive Language: Opt for words like 'thoughtful,' 'curated,' 'community,' 'discover,' 'share,' 'celebrate.' Avoid overly formal or transactional language. Make the customer feel like part of a friendly community.
• •Tell the Story: Briefly highlight the artisans or the origin of the products. This adds depth, authenticity, and reinforces the 'support local' value. Connect the gift to a feeling or an occasion.
• •Maintain a Helpful and Appreciative Voice: Whether it's a product description, a social media reply, or an email, the tone should always be helpful, positive, and appreciative of the customer's interest and support.
• •Be Authentic and Passionate: Let the genuine love for North Carolina and its local businesses shine through. Copy should feel sincere and reflect the founder's connection to the area and its creators.

Social Perception

Positively Perceived, Trusted Source for Local Gifts, Community Champion, Provider of Unique & Meaningful Gifts, Associated with Quality and Care

Copy Examples

• •Instagram Post (New Product Arrival): Say hello to a little piece of NC sunshine! ✨ Our new 'Carolina Morning' box just landed, brimming with handcrafted goodness from Raleigh's own [Artisan Name] coffee and [Bakery Name] shortbread. It's the perfect way to send a warm hug, locally. #OakCityGifts #ShopLocalRaleigh #NCMade #GiftLocal
• •Website Banner (General): Discover the Heart of North Carolina, One Thoughtful Gift at a Time. Curated collections supporting local artisans. #OakCityGifts
• •Email Subject Line (Seasonal Promotion): 🍂 Fall for Local: Cozy Gift Boxes from Your Raleigh Neighbors at Oak City Gifts
• •Product Description (for a 'Thank You' gift box): Show your gratitude with a gift that speaks volumes. Our 'Thank You Kindly' box is thoughtfully curated with a selection of North Carolina's finest treats and treasures – a heartfelt way to say thanks while supporting our vibrant local community. Each item is chosen with care, just like your appreciation.
• •Corporate Gifting Page Snippet: Elevate your corporate gifting with a touch of Raleigh charm. At Oak City Gifts, we specialize in creating memorable, locally-sourced gift experiences that reflect your company's values and support our North Carolina community. Let's build something special together.