Brand Tone

Passionate, craftsman-like, authentic, down-to-earth, community-oriented, collaborative, proud and innovative.

Brand Values

• •Sustainability & Environmental Responsibility
• •Craftsmanship & Quality
• •Local Sourcing & Community Focus
• •Customization & Client Collaboration
• •Hard Work & Determination
• •Innovation & Growth
• •Transparency & Education

Best Practices

• •Embrace the "Tree to Table" Narrative: Always weave in the story of sustainability, local sourcing, and giving trees a new purpose. This is their unique selling proposition and should be central to all communication.
• •Showcase Craftsmanship and Expertise (without being arrogant): Highlight the skill involved, the quality of materials, and the advanced machinery, but keep the language accessible and grounded. Focus on the benefits to the customer (heirloom quality, durability, unique design).
• •Be Authentic and Passionate: Let genuine enthusiasm for the craft and the mission shine through. Share stories about the team, the process, and the origin of the wood. Avoid overly corporate or generic language.
• •Maintain a Visual Language of Quality and Natural Beauty: Ensure photography and videography are high quality, showcasing the texture and character of the wood, the precision of the metalwork, and the beauty of the finished products in inspiring settings.
• •Engage with the Community: Whether responding to comments, collaborating with local businesses, or sharing customer projects (with permission), maintain a friendly, helpful, and community-focused demeanor. Reinforce that they are a local business dedicated to serving their region.

Social Perception

Respected for craftsmanship & quality, valued for sustainability, seen as experts & problem solvers, positive local reputation, reliable & customer-focused

Copy Examples

• •Headline: From Fallen Giants to Future Heirlooms. Your Vision, Our Craft. Body: At Oak City Customs, we don’t just see logs; we see legacies. We transform locally salvaged Raleigh-Durham trees into stunning, handcrafted furniture and architectural pieces built to tell your story for generations. Bring us your dream; we’ll handle everything from tree to table.
• •Social Media Post (with image of a large wood slab): This magnificent [type of wood] slab was destined for the landfill. Now, it’s waiting to become the heart of someone’s home. Our passion? Uncovering the unique beauty in every rescued tree and crafting it into something truly special, right here in Zebulon. What could we build for you? #OakCityCustoms #TreeToTable #SustainableFurniture #NCMade #CustomWoodworking
• •Website "About Us" Snippet: We’re more than just woodworkers and metal fabricators; we’re artisans driven by a mission: to give urban trees a second life as heirloom-quality pieces. With state-of-the-art machinery and a passion for detail, our dedicated team in Zebulon, NC, meticulously crafts each project in-house, ensuring unparalleled quality and a story you can share.
• •Commercial Client Outreach Email Subject: Let's Craft Something Unique: Custom Wood & Metal for Your Next [Architectural/Restaurant/Office] Project. Body: Oak City Customs specializes in bringing distinctive, sustainable wood and metal elements to commercial spaces. From striking conference tables made from local urban lumber to complete bar build-outs, our 'Tree to Table' approach ensures quality and a commitment to our environment. Let's discuss how we can make your next project stand out.
• •Product Description (for a custom table): The [Table Name] - Handcrafted from a single [type of wood] tree salvaged from [Raleigh neighborhood/area if known], this table isn't just furniture; it's a piece of local history. Featuring [specific design detail, e.g., live edge, unique joinery, metal base type], its journey from urban forest to your space was handled with meticulous care in our Zebulon workshop. Built to last, designed to inspire.