Brand Tone

Welcoming and Family-Friendly, Quality-Conscious and Proud, Local and Community-Focused, Traditional yet Evolving, Abundant and Indulgent, Helpful and Knowledgeable

Brand Values

• •Quality
• •Local Sourcing & Community Support
• •Family & Tradition
• •Customer Experience
• •Freshness
• •Abundance & Variety

Best Practices

• •Emphasize "Local" Authentically: Always highlight products sourced from your own farm or local Herefordshire producers. Name specific farms or producers where appropriate to build trust and community connection.
• •Showcase Quality & Awards: Regularly mention award-winning products and the high standards of your offerings. Use descriptive language that evokes taste, freshness, and craftsmanship (e.g., "melt-in-the-mouth," "hand-picked daily," "lovingly handmade").
• •Maintain a Welcoming & Family-Friendly Voice: Use inclusive language. Speak directly to the customer as if welcoming them to your home or farm. Highlight aspects that appeal to families and create a "day out" experience.
• •Share Your Heritage & Story: Weave in the family-run history since 1970 and the evolution from a strawberry farm. This adds depth and authenticity to the brand. Mentioning "family recipes" or generations of farming connects with tradition.
• •Be Consistent Across All Channels: Ensure the tone used on the website, social media, in-store signage, and customer interactions is harmonious. Whether it's a Facebook post, an email newsletter, or a product description, it should feel like it's coming from the same warm, quality-focused, and community-minded Oakchurch.

Social Perception

Highly Regarded, Destination Shopping, Trusted Source of Local Produce, Community Contributor, Good Quality, Potentially Pricey

Copy Examples

• •Headline: Taste the Heart of Herefordshire. Body: From our farm to your table, Oakchurch brings you the freshest local produce and award-winning homemade delights. Discover why we're known as the "Harrods of Herefordshire" – a true celebration of quality and community. Visit us for a delicious day out! Call to Action: Explore Oakchurch Today!
• •Headline: More Than a Farm Shop, It's an Oakchurch Experience. Body: Since 1970, our family has been dedicated to sharing the best of Herefordshire. Wander through our bountiful food hall, explore our vibrant garden centre, and treat yourself at The Pantry. Quality, tradition, and a warm welcome await. Call to Action: Plan Your Visit!
• •Headline: Award-Winning Flavour, Locally Sourced with Pride. Body: Discover the taste of true craftsmanship. Our butchers offer melt-in-the-mouth, farm-reared beef, our bakers create irresistible homemade pies, and our shelves are stocked with the finest goods from over 90 local producers. Experience the Oakchurch difference. Call to Action: Shop Local, Taste Excellence!
• •Headline: Your Herefordshire Escape: Food, Family, & Finds. Body: Looking for a delightful day out? Oakchurch Farm Shop offers an abundance of fresh food, unique gifts, beautiful homewares, and a stunning garden centre. Bring the family, enjoy a meal at The Pantry, and savour the best of local life. Call to Action: Find Your Favourites at Oakchurch!
• •Headline: The Freshest Flavours of Spring (or current season) are Blooming at Oakchurch! Body: Step into a world of seasonal goodness! Our own farm-fresh strawberries (or relevant seasonal item) are here, alongside vibrant local asparagus and tender spring lamb. Our chefs are crafting new homemade treats daily. Come and taste the season with us! Call to Action: Visit Us This Week!