Brand Tone

friendly, celebratory, and heartfelt

Brand Values

• •Celebration of Personal Connections
• •Quality and Craftsmanship
• •Accessibility and Affordability
• •Customer-Centric Service
• •Canadian Identity

Best Practices

• •Lead with Emotion: Always frame the product around the feeling it evokes or the moment it celebrates. Use words like "love," "cherish," "celebrate," "unforgettable," and "thoughtful" to connect with the customer's intent.
• •Highlight Quality and Origin: Consistently mention "high-quality materials" and its "Made in Canada" identity. This builds trust and justifies the purchase for customers who value durability and supporting local businesses.
• •Use a Warm and Approachable Voice: Keep the tone friendly and personal. Use emojis where appropriate on social media, ask questions to engage the audience, and write as if you're talking to a friend.
• •Be Occasion-Specific: Tailor copy directly to the relevant holiday, event, or recipient (e.g., Mother's Day, Teacher Appreciation, weddings). This makes the marketing feel timely and highly relevant.
• •Incorporate User-Generated Content (UGC): Encourage customers to share photos with their products and feature them in marketing materials (with permission). This reinforces the brand's values of community and celebration, and provides authentic social proof.

Social Perception

The public and customer perception of Oakbury Designs is highly positive. It is viewed as a reliable and high-quality source for personalized and trendy gifts. The brand is perceived as trustworthy, with a strong reputation for delivering quality products that resonate with end consumers, particularly for seasonal gifting and personal milestones.

Copy Examples

• •Pour a little love into her morning routine. ❤️ Our new 'Mama Bear' mugs are the perfect way to say 'I love you' this Mother's Day. Made with high-quality ceramic to keep her coffee warm, just like her hugs. Tap to shop the collection and give the gift of a perfect sip!
• •Celebrating your big day? From bridal party hoodies to personalized 'Mr. & Mrs.' decor, we create the details that make your moments unforgettable. Our wedding collection is designed with love, right here in Canada, to add a special touch to your happily ever after. Explore the collection at oakburydesigns.ca.
• •Thank The Educators Who Shape Our Future. Shop our collection of thoughtful and personalized gifts for teachers, assistants, and co-workers. A small gesture of gratitude for the huge impact they make every day.
• •Cozy vibes only. ✨ Our 'Happy Camper' crewneck is your new go-to for weekend adventures and campfire cocktails. So soft, you'll never want to take it off. #SmallBusinessCanada #CozyFashion #OakburyDesigns #CampingLife
• •Creating heartfelt gifts & apparel from the heart of BC, Canada 🇨🇦. For all of life's special moments. ✨ Shop our collections for Mom, friends, and you!