Brand Tone

aspirational, trustworthy, and eco-conscious

Brand Values

• •Sustainability and Eco-consciousness
• •Quality and Durability
• •Timeless Design & Style
• •Customer Experience
• •Value

Best Practices

• •Emphasize Sustainability Storytelling: Always weave in the narrative of reclaimed materials, eco-friendly practices, and the partnership with Ecologi. This reinforces a core brand value and appeals to conscious consumers.
• •Use Elegant and Evocative Language: Words like "timeless," "exquisite," "sophistication," "elegance," and "curated" reflect the quality and aspirational nature of the brand. However, ensure it remains accessible and not overly pretentious.
• •Highlight Quality and Craftsmanship: Consistently mention the durability of materials (solid wood, reclaimed timber) and the careful craftsmanship, positioning the furniture as a worthwhile investment.
• •Focus on the Customer's Vision: Frame copy around how Oakavia helps customers create their ideal home, express their personal style, and transform their living spaces into "havens."
• •Maintain a Helpful and Trustworthy Voice: Whether in product descriptions, blog posts, or social media, ensure the tone is informative, supportive, and transparent, reflecting the brand's commitment to a great customer experience.

Social Perception

Oakavia appears to be perceived as a provider of stylish, high-quality, and notably, sustainable furniture. Customers seem to appreciate the unique character of reclaimed wood and the brand's commitment to eco-friendly practices. The focus on transforming living spaces and offering timeless designs resonates with an audience looking for both aesthetic appeal and durability. They are seen as a brand that helps customers create a "cosy home" with a "luxury feel."

Copy Examples

• •Headline: Transform Your Home with Soulful, Sustainable Style. Body: Discover Oakavia's curated collection of reclaimed wood furniture. Each piece tells a story, bringing timeless elegance and eco-conscious living to your space. Invest in quality that lasts, and a healthier planet.
• •Headline: Where Design Meets Durability. And Your Values. Body: At Oakavia, we believe furniture should be more than just functional. It should be a reflection of your style and your commitment to sustainability. Explore our exquisite ranges, crafted from responsibly sourced materials, designed to elevate your everyday.
• •Headline: The Art of Reclaimed. The Heart of Your Home. Body: Uncover the unique charm of our Urban Chic collection, handcrafted from reclaimed wood. Perfect for adding character and warmth, these pieces blend rustic appeal with modern design for a home that’s truly yours. Shop sustainably, live beautifully.
• •Headline: Create Your Haven. Consciously. Body: From cosy living rooms to elegant dining spaces, find furniture that speaks to your soul at Oakavia. We’re dedicated to exceptional quality, timeless design, and a shopping experience that’s as delightful as our collections. Plus, a tree planted with every order.
• •Headline: Luxury Living, Naturally. Body: Indulge in the rich textures of solid oak and the unique beauty of reclaimed timbers. Oakavia offers furniture that’s not just stunning, but built to be cherished for generations. Experience the perfect blend of sophistication and sustainability.