Brand Tone

Approachable, authentic, and down-to-earth, blending friendly and playful with informative and reassuring. Uses simple, clear language, avoiding jargon, conveying passion and genuine care.

Brand Values

• •Natural and Clean Ingredients
• •Sustainability
• •Handcrafted Quality
• •Community and Local Focus
• •Self-Care and Wellness

Best Practices

• •Lead with Your Values: Always circle back to what makes your brand unique – natural ingredients, sustainability, and being handcrafted. Let these values shine through in every piece of copy.
• •Maintain an Approachable Tone: Use "we" to foster a sense of community and connection. Keep your language simple, warm, and friendly, as if you're talking to a friend.
• •Tell Your Story: Remind your audience about the brand's origins as a passion project. People connect with stories, and yours is a powerful one of growth and dedication.
• •Educate Gently: When talking about your ingredients, focus on the benefits in a clear and simple way (e.g., "rich shea butter for ultimate moisture," "eucalyptus to clear your sinuses"). Avoid fear-based marketing, but be confident in highlighting what makes your products safe and effective.
• •Adapt to the Platform, Not the Personality: While the format and style should change from Instagram to TikTok to your website, the core personality of the brand—authentic, caring, and down-to-earth—should remain consistent.

Social Perception

Trustworthy and ethical brand delivering high-quality, natural bath and body products. Perceived as a local success story committed to transparency and community, fostering a positive public image.

Copy Examples

• •Meet our new Lavender & Bergamot soap, your daily dose of calm. Handcrafted in the Canadian prairies with rich shea butter and pure essential oils to gently nourish your skin. Ready to turn your shower into a sanctuary? 🌿 #OakAndAspen #NaturalSoap #SelfCareRitual
• •Tired of plastic bottles and harsh chemicals? So were we. That's why we created our all-natural, vegan, and cruelty-free bath products. From our bestselling shower steamers to our nourishing body oils, every item is made with simple ingredients and sustainable packaging. Make the switch to a cleaner routine today. Your skin (and the planet) will thank you. 🌎 #SustainableBeauty #VeganSkincare #ShopLocalCanada
• •It's our birthday, but the treats are for you! 🎉 To celebrate three years of natural goodness, enjoy 20% off our entire site. Stock up on your favorites or discover a new way to unwind. Thanks for being a part of our journey! #AnniversarySale #HandmadeWithLove
• •(Upbeat, trending audio in the background. Quick cuts showing ingredients being mixed, poured, and cut.) Ever wonder how our 'Breathe Easy' Shower Steamers are made? It starts with simple, vegan ingredients, a dash of menthol for sinus relief, and a whole lot of love. From our workshop in Ardrossan to your shower! ✨ #ShowerSteamer #ASMR #SmallBusinessCanada
• •Drift off to dreamland with our Sleepy Time Bubble Bath. We've blended calming lavender and soothing bergamot in a gentle, sulfate-free formula to create a cloud of blissful bubbles. Handcrafted to help you unwind after a long day, it's the perfect start to a restful night. Just a little pour is all you need for a tub full of tranquility. #BubbleBath #SleepyTime #NaturalWellness