Brand Tone

Warm and Inviting, Aesthetically Focused & Curated, Natural and Gentle, Personal and Caring, Slightly Whimsical and Playful

Brand Values

• •Quality Craftsmanship
• •Aesthetic Appeal & Design
• •Customer Focus/Connection
• •Natural and Ethical Sourcing
• •Uniqueness and Small Batch Production

Best Practices

• •Embrace Warm and Evocative Language: Use words that evoke feelings of comfort, joy, and nostalgia associated with childhood and family (e.g., "sanctuary," "magical," "cherished," "cozy").
• •Highlight Natural Elements and Craftsmanship: Consistently mention the use of natural materials like rattan, the handcrafted nature of the products, and the small-batch production to reinforce quality and uniqueness.
• •Maintain an Aesthetically Pleasing Vocabulary: Use descriptive words that appeal to a design-conscious audience (e.g., "curated," "aesthetically pleasing," "boho chic," "neutral tones," "whimsical touch").
• •Speak Directly to the Modern Family: Address the target audience (often parents, especially mothers) with an understanding of their desire to create beautiful and special spaces for their children. Use inclusive and relatable language.
• •Be Authentic and Personal: Share the brand's passion and journey. Phrases like "We hope to be a part of your special space" create a connection. Respond to comments and messages with the same warm and helpful tone.

Social Perception

Highly Positive for Quality and Aesthetics, Trusted for Customer Service, Sought After for Specific Style, Understanding of Limited Availability

Copy Examples

• •Create a cozy corner for bedtime stories. Our handcrafted rattan bookshelf brings a touch of natural warmth and boho charm to your little one's sanctuary. Display their favorite tales in style. #OakAndAylaNursery #BohoKidsRoom
• •Good news, mamas! ✨ Our beloved Rattan Daisy Shelf is back in bloom. Handcrafted with love and designed to bring a whimsical touch to your nursery. Limited quantities available – make it yours before it’s gone! #HandmadeDecor #NurseryInspo
• •At Oak and Ayla, we believe in creating beautiful, serene spaces for the littlest members of your family. Discover unique, high-quality rattan and boho decor, thoughtfully designed and ethically crafted. Let's make their room magical. #BohoNursery #ModernFamilyLiving
• •Each piece in our collection is handcrafted in small batches, ensuring every detail is perfect for your babe's special space. We pour our hearts into sourcing the best natural materials for a nursery that’s both beautiful and safe. #ArtisanMade #QualityNurseryDecor
• •Show us your #OakAndAyla style! How have you brought boho charm to your little one's room with our pieces? Share a photo for a chance to be featured and win a special treat. We love seeing our creations in your beautiful homes! #NurseryGoals #CommunityLove