Brand Tone

Artistic & Passionate, Friendly & Approachable, Whimsical & Cute, Personal & Heartfelt, Aloha Spirit

Brand Values

• •Handmade Quality & Craftsmanship
• •Personalization & Customization
• •Customer Connection & Service
• •Joy & Sentimentality
• •Passion for the Craft

Best Practices

• •Embrace Whimsical Language: Use words like adorable, tiny treasure, magical, sparkle, joyful, and delightful to describe products and the feeling they evoke.
• •Maintain a Friendly, Personal Voice: Write as if you're talking to a friend. Use contractions, occasional exclamation points for enthusiasm, and address the customer directly (you, your). Share the artist's passion.
• •Highlight the Handmade and Custom Aspects: Consistently remind customers that these are not mass-produced items but unique, handcrafted pieces, often made to order with their input. This reinforces value and artistry.
• •Focus on Emotion and Connection: Connect the charms to feelings – joy, love, nostalgia, comfort (especially with pet charms). Tell stories or encourage customers to see the charms as part of their story.
• •Keep it Positive and Uplifting: The overall tone should be happy and lighthearted, reflecting the cute and charming nature of the products. Even when discussing memorial pet charms, the focus can be on celebrating the love and memories.

Social Perception

Highly Positive, Talented Artist, Source of Unique Gifts, Trustworthy, Associated with Cuteness and Collectibility

Copy Examples

• •Headline: Carry a little piece of joy, handcrafted just for you. ✨ Body: From adorable animal companions to your unique custom creations, Oahu Charms brings a touch of whimsy to your everyday. Each charm is lovingly handmade by Charity, ensuring a tiny treasure that's as special as you are. Call to Action: Discover your next charm!
• •Headline: Your furry best friend, immortalized in clay. 🐾❤️ Body: There's nothing like the bond you share with your pet. Let us capture their unique personality in a custom polymer clay charm you can cherish forever. It's more than a charm; it's a tiny tribute to your beloved companion. Call to Action: Create a custom pet charm today!
• •Headline: Tiny Charms, Big Smiles! 😊 Body: Looking for that perfect, 'OMG-it's-so-cute!' gift? Our handmade charms are packed with personality and crafted with love. Brighten someone's day (or your own!) with a unique treasure from Oahu Charms. Call to Action: Shop the happiness!
• •Headline: Handmade with Aloha (and a lot of passion!). Body: Born from a love of clay and the spirit of Hawaii, Oahu Charms offers unique, handcrafted pieces. Each charm tells a story – let us help you tell yours. Call to Action: Explore our collections.
• •Headline: Detail in every dimple, love in every loop. Body: At Oahu Charms, we believe the little things make all the difference. That’s why artist Charity pours her heart and skill into every tiny detail, creating delightful, high-quality charms that you'll adore. Call to Action: See the craftsmanship.