Brand Tone

Authentic, Passionate, and Community-Oriented. The brand is also welcoming, professional, and trustworthy, fostering a sense of whānau and cultural appreciation.

Brand Values

• •Whakapapa (Genealogy/Connection)
• •Kaitiakitanga (Guardianship & Protection)
• •Manaakitanga (Hospitality & Care)
• •Quality & Craftsmanship

Best Practices

• •Integrate Te Reo Māori Authentically: Continue to use Te Reo Māori words and phrases like "whānau," "taonga," "ngā mihi," and "ataahua." Always ensure correct usage and provide context or translation where appropriate to educate and include a wider audience.
• •Tell the Story Behind the Product: Every product has a connection to culture and craftsmanship. Use descriptions and posts to share that story. Don't just sell a poi; sell a piece of heritage, a tool for expression, and an item crafted with passion.
• •Centre the Customer in the Community: Always use a warm, appreciative, and community-focused tone. When sharing user-generated content, celebrate the customer's passion and skill. Frame your audience not as consumers, but as members of a shared community who appreciate the culture.
• •Emphasize "Whānau-Owned and Operated": Regularly remind your audience that the business is family-run. This is a powerful differentiator that builds trust and emotional connection. It reinforces the values of authenticity and care that customers praise.
• •Maintain High-Quality Visuals and Clean Text: Your online presence is professional and visually appealing. Continue to use high-quality photos that showcase the beauty of the products. Pair these visuals with clean, well-written copy that is free of errors, reinforcing the overall quality and trustworthiness of the brand.

Social Perception

Overwhelmingly positive, built on trust, quality, and cultural integrity. Customers perceive the brand as highly recommended, authentic, culturally respectful, and reliable for a global audience.

Copy Examples

• •From our whānau to yours. Every poi we create is woven with passion, tradition, and a deep love for our culture. We are a small, family-owned business in Whakatāne, dedicated to keeping the art of poi alive for generations to come. Thank you for being part of our story. #NZPoiShop #WhānauMade #KapaHaka #MāoriCulture
• •Feel the rhythm. Command the stage. Our performance poi are crafted for precision, balance, and durability. Using our premium, NZ-exclusive foam, each set is made to help your performance shine. Elevate your practice, honour the art. #KapaHakaEssentials #PoiPerformance #Aotearoa
• •Give a gift of culture, a gift of joy. Our poi are more than just a product; they are a taonga (treasure) that connects us to our heritage. Perfect for birthdays, graduations, or for the young kaihaka in your life just starting their journey. #Taonga #MāoriGift #MadeWithLove
• •The joy of the first swing! There's nothing like seeing a new generation fall in love with the movement and story of poi. Our pēpi and children's poi are designed with smaller hands in mind, making them the perfect start for your little one's cultural journey. #PēpiPoi #FutureGeneration #LearnPoi
• •From Aotearoa to the world. We are so humbled to see our poi bringing joy and a connection to Māori culture across the globe. A huge ngā mihi (thank you) to our incredible customers in Canada, Australia, and beyond for sharing your photos and your passion with us! #GlobalWhānau #PoiAroundTheWorld #NZMade